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Espotting snatches ITV deal from Overture

7.5% of UK users

     
6:19 pm on Nov 13, 2003 (gmt 0)

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[netimperative.com...]

"ITV reaches 7.5% of all UK internet users"

Really. I didn't realize ITV was so large.

6:28 pm on Nov 13, 2003 (gmt 0)

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neither did I, I wonder how correct that figure is
6:45 pm on Nov 13, 2003 (gmt 0)

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who knows..

If you were to add up all the percentages that these places claim, it would add up to 254% out of a maximum of 100%

7:00 pm on Nov 13, 2003 (gmt 0)

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LOL
9:33 pm on Nov 13, 2003 (gmt 0)

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can any PPC bid managers who do DEEP roi tracking, including partner source sites confirm any significant traffic from ITV sites.

anyone?

Shak

10:06 pm on Nov 13, 2003 (gmt 0)

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>significant traffic from ITV sites

So far this year they have sent two visitors.

10:11 pm on Nov 13, 2003 (gmt 0)

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>>significant traffic from ITV sites

Yep, if you sell Formula 1 gear, otherwise no.
(ITV Has F1 UK rights)

10:28 pm on Nov 13, 2003 (gmt 0)

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Still, that's a nice catch for Espotting, so well done to them.

I presume that the 7.5% isn't related to their search traffic reach, but to the number of people who visit any of their websites. Pop Idol isn't going to be short of a few hits.

It is very much like the BBC site - they get lots of traffic, but not a huge number of web searches.

10:31 pm on Nov 13, 2003 (gmt 0)

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>It is very much like the BBC site - they get lots of traffic

It is very far from the BBC site, very very far from the number of users and very very very far in the number of searches.

Its a PR spin no more, no less. I know back bedroom adsense publishers who create more revenue that ITV search ever will.

10:47 pm on Nov 13, 2003 (gmt 0)

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It was merely meant as a comparison of how disappointing the big names can be ;-)

The BBC launched themselves as a primary search facility, but it never really took off. I imagine that without something similar from ITV, the amount of traffic that they will add to Espotting will be extremely limited.

Still, a big name brand is always useful to pull in more advertisers.

11:12 pm on Nov 13, 2003 (gmt 0)

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>Its a PR spin no more, no less.

100%. They're doing quite a bit of PR at the moment. Funny that.

4:02 am on Nov 14, 2003 (gmt 0)

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"ITV reaches 7.5% of all UK internet users"
Really. I didn't realize ITV was so large.

I love statistics (no sarcasm, I really do!) I particularly love a phrase like "reaches 7.5%". What "reaches" means, as far as I can determine, is that, at some point in time, 7.5% of Interent users in the UK have gone to ITV.

What they did, how long they spent there or if they searched is irrelevant, fact is ITV reached those users (hehe).

It is how MSN has a better market coverage than Google, but sends less referrals. Especially in the good old days, every one who ever typed in a wrong URL or word in the address bar of IE got to MSN. That is a pretty high percentage of internet users.

In terms of what a deal between eSpotting and ITV means to others, probably not very much.

6:51 am on Nov 14, 2003 (gmt 0)

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"If you were to add up all the percentages that these places claim, it would add up to 254% out of a maximum of 100%"

Simply because a person would not just use one site. I use ITV, BBC, Yahoo etc, thus I am counted four times.

1:23 pm on Nov 14, 2003 (gmt 0)

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Maybe they mean 7.5% of UK internet users WATCH ITV.

pomey

7:15 pm on Nov 14, 2003 (gmt 0)

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I've heard since the merger of Granada and Carlton. Granada in their infinate wisdom have decided to downsize their web presence from 7 large broadcaster regional sites to 7 sites with 4-5 pages on them. Progress! Perhaps we can see ITV going the same way as the upper management clearly don't have a clue how much influence the internet has on their viewing public. We'll soon see what sort of percentage they get then.
3:15 am on Nov 15, 2003 (gmt 0)

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"ITV reaches 7.5% of all UK internet users"

refers to people who do not know how to use the Internet in the UK but have the potential to be Internet users when it becomes as easy as changing channels on their remote

7:08 am on Nov 17, 2003 (gmt 0)

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wow....that's moving up. Let's see how things catch up in other countries! WebTV already does quite good in the US but now I have seen people moving away from that as well.

Maybe when they get tooo savvy to use it, they change.

12:49 pm on Nov 17, 2003 (gmt 0)

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Well atm ic all the results been powered by Overture.
12:05 pm on Nov 18, 2003 (gmt 0)

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Espotting powering ITV [sic]

No it's not - servers down at the moment ;)

London 12.05pm Tuesday!