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ah-ha.com increases min bid to 3 cents

ah-ha min bid $0.03

     
4:22 pm on Oct 29, 2003 (gmt 0)

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A sad day for this SEO, as AH-HA has increased its minimum bid from one penny per click to three.

Complained to them, but they told me that they will grandfather in my old bids until Dec.

This trashes a lot of my marketing.

Remember with a 3% conversion you go from paying one dollar for three customers to paying three dollars for three customers. That's a dollar a customer!

Oh well.

10:03 pm on Oct 29, 2003 (gmt 0)

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This is pretty disappointing considering their traffic is so poor. I understand the reasoning when you have high quality distribution partners, but as far as Ah-Ha goes, I think this is a mistake on their part.
2:00 am on Oct 30, 2003 (gmt 0)

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10:44 pm on Oct 30, 2003 (gmt 0)

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As a ah-ha.com subscriber, I would say they have to do something and I think an increase in bids is necessary to attract quality partners. Today I emailed them regarding their quality of traffic as being so low to where advertisers may be leaving. I actually saw a keyword term, "gambling", for .06 for the number 1 position. The no 2 position is an advertisement for selling cigarettes in the same search results. I think advertisers are not happy with having hundreds of clicks with little to show for them. I have a number of top 5 positions and I know I am not happy.
1:21 am on Oct 31, 2003 (gmt 0)

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How is raising the bid going to raise the quality of subscribers? Any decent potential subscriber that could get a deal with one of the first tier PPCs would never go to Ah-ha since the others are already so established. To justify price increases you have to have a quality product people cant live without....

As an advertiser I can live without Ah-ha

2:07 am on Oct 31, 2003 (gmt 0)

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What I meant was the quality of "partners", (not subscribers), that they also use to bring in business since the larger search engines do not take 'paid subscriber' bids under .05. That means only the smaller ones will take what bids are left, and sometimes they dont protect against multiple clicks, etc. But everything else aside, I am trying other PPC's in order to find a better ROI.
8:39 pm on Oct 31, 2003 (gmt 0)

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I just signed up as a distribution partner with ah-ha and am giving them a good amount of highly targeted traffic.

The truth of the matter is that I am waiting on what overture is saying (they are horribly slow for some reason lately) and while waiting to hear back from them am using ah-ha for search listings.

Anyway, for those of you advertisers, I am sending in good traffic to the program, so not all their distribution partners are crap right now.

As for distribution partners I am unsure of how much I will make with theri program, any ideas, any other experiences?

thanks

 

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