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Users don't understand sponsored links

sponsored links

     
7:11 am on Aug 25, 2003 (gmt 0)

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I'm looking for a study published this year that proved that search engine users don't understand there are sponsored links within the search engine results in most search engines today. I have seen it but I just cant' find it again.
2:26 pm on Aug 25, 2003 (gmt 0)

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Is it the article published here [consumerwebwatch.org]?
1:21 pm on Aug 28, 2003 (gmt 0)

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Yes, great!
This is the study: [consumerwebwatch.org...]