what is the advantage of using looksmart?

[astoller]

Does it focus on commerce and b2b?
Would it be more likely to be used by business people?

[Shak]

Looksmart's main partner is MSN, so B2b and B2c is applicable, but from past experience leans towards the B2b market.

Shak

[MrSpeed]

In my experience the main advantage to a looksmart listing is to appear on MSN above the Ink results(WEB PAGES). You will get very little traffic directly from the looksmart web site.

If you don't have many WEB DIRECTORY SITES listings in your desired keyword results then you can hope for a free ink listing or pay for one.

[Trixie]

I've had clients who rave about LookSmart. One B2B client says she gets more qualified leads from LS than from Google & Overture combined.

At $.15 a click, I think it's worth the investment if you have a well-written description containing your major keyword phrases. You can be #4 on MSN's SERPs paying much less per click than the first 3 Overture results.

Keep in mind that the 10 keywords you get to associate with your LookSmart listing when you sign up, don't apply to MSN's results, so it's very important to put your main terms in your description.

[too much information]

I just found my LS listing at #1 in three separate searches on MSN. I'm above all of the ink listings and I know I'm not the only one that should show up in the search from LS.

Definately work on your descriptions, well placed keywords make all of the difference!

[Andy_Reid]

I am very happy with the quality of traffic that I receive for $.15 a click through listings in MSN. I strongly recommend LookSmart.

[martinibuster]

Here's a good thread to read about Looksmart.

Looksmart - Anyone have anything GOOD to say about them?
[webmasterworld.com ]

Lot's of people have a knee-jerk hate response when it comes to Looksmart. Mention LS to some webmasters and you can see their jaws clench. Looksmart has a definite "image problem" with the decision makers in the internet industry. This disgust with LS almost seems like a default reaction, reminiscent of the way people hate their utility company or a weasily politician. Many people would love to see Looksmart dry up and blow away.

However, "image problems" aside, if you read the above thread you will see there exist real advantages to using Looksmart and in many cases you could be missing some opportunities by not listing with LookSmart.