Looking for PPC site

[Porkchop]

Hello,

Could someone please give me a link where I could go and put in a keyword and see websites who buy those keywords?

That sounds confusing I hope you know what I mean.

I am looking to contact websites that I know are willing to pay for promotion.

Thanks for your help!

[dmorison]

That is as easy as typing the keywords you want to test into the search engine / portal on which the PPC scheme is operating...

Isn't it?

For example, if you want to know who's bidding on "widgets" on Google Adwords, you go to Google and search on "widgets".

Or am I missing something?

[Porkchop]

I thought I came upon a site a long time ago and it had something like .03 beside their link that meant they were paying that much for the keyword. It was a good while back so I can't really remember.

My site name is the same as a key search word on google and I rank #1. I don't pay for that word on google so no...I don't believe it is the same thing.

Thanks for replying.

[dmorison]

The sponsored links on about.com used to say how much your click would cost the advertiser, but that was a while ago - that may be what you've seen.

Something like:

Widgets Inc.
Visit us for the best deals in widgets (cost to advertiser .06)

[edited by: dmorison at 8:37 pm (utc) on July 30, 2003]

[moltar]

I think that used to be GoTo, but now they go under name Overture, but they don't show that information anymore.

[KimberlyC]

Moltar,

Here is the link from Overture. You can either search for keyword popularity for last month with the Term Suggestion Tool. Or there is the View Bids tool to see what a keyword is priced at now.

[content.overture.com...]

Hope this helps! :)

[moltar]

Cool, thanx!

I didn't know about that one. Only knew about keyword suggestion :)

[Porkchop]

Thanks Kimberly...this is exactly what I need!

[KimberlyC]

Welcome! Glad I can help.. :)

[Porkchop]

To make sure I understand how this ppc works...I have a couple of questions.

I looked at the bid tool on the overture site and put in the word I am researching. The first site listed says (Advertiser's Max Bid: $1.00)The second site was .45, third site .43

Is that for so many clicks or just one click?
I have a lot to learn about PPC.

Thanks

[KimberlyC]

Porkchop,

Hi, The cost is per click. So if you bought the word "widgets" and you wanted to be in the second position (because spots 1-4 you get syndication)you would have your cost per click at say .55.

Hope that helps!
Kim

[Porkchop]

Wow....doesn't this get "very" expensive for these websites to do this? Many people just look with no intentions to buy.

[KimberlyC]

Porkchop,

Yeah it does, but it depends on what your goals are. A couple of scenarios:
1. Maximize client acquisition, regardless of costs.
2. Balance of individual terms, eliminating poor performers and focusing on your goals.
3. take the extremely conservative approach, but focus on a lower CPA
4.

It could go on and on..It all depends on what your goals are..some key words go for $25.-$30. a click..

Hope that helps!

[moltar]

Can you give me an example of $20/click, i wanna see that :)

[KimberlyC]

Motar,

Look up the word casino on the overture view bid tool.

Kim

[opulyst]

Or try debt. The first bid is $19.59 right now.

[Porkchop]

I looked at debt and see $8.02 as the top bid?

Do these numbers change constantly?

[Fawlty]

Porkchop:
Go to <findwhat.com> enter your search term, it will show what sites are paying for that term.

Fawlty

[roitracker]

The numbers change frequently, yes.

Sample top bids on Overture...

Casino: $20
Debt: $19.59
Mesothelioma: $40.01
Finance: $19.59

These are only bid amounts though. Their *actual* cost per click will be $0.01 more than the position 2 bid.

Looking at some of the listings, only a fraction of them have any kind of tracking system in place. Crazy!

[Andy_Reid]

In my moderately competitive keywords, a lot of advertisers seem to be up and down more often than a toilet seat. You see the same guys in month after month, but they only last a week at a time. Because of this, the keyword cost fluctuates quite a bit which can mess up calculations in the short run.