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My site name is the same as a key search word on google and I rank #1. I don't pay for that word on google so no...I don't believe it is the same thing.
Thanks for replying.
I looked at the bid tool on the overture site and put in the word I am researching. The first site listed says (Advertiser's Max Bid: $1.00)The second site was .45, third site .43
Is that for so many clicks or just one click?
I have a lot to learn about PPC.
Yeah it does, but it depends on what your goals are. A couple of scenarios:
1. Maximize client acquisition, regardless of costs.
2. Balance of individual terms, eliminating poor performers and focusing on your goals.
3. take the extremely conservative approach, but focus on a lower CPA
It could go on and on..It all depends on what your goals are..some key words go for $25.-$30. a click..
Hope that helps!
Sample top bids on Overture...
These are only bid amounts though. Their *actual* cost per click will be $0.01 more than the position 2 bid.
Looking at some of the listings, only a fraction of them have any kind of tracking system in place. Crazy!