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My site name is the same as a key search word on google and I rank #1. I don't pay for that word on google so no...I don't believe it is the same thing.
Thanks for replying.
Here is the link from Overture. You can either search for keyword popularity for last month with the Term Suggestion Tool. Or there is the View Bids tool to see what a keyword is priced at now.
Hope this helps! :)
I looked at the bid tool on the overture site and put in the word I am researching. The first site listed says (Advertiser's Max Bid: $1.00)The second site was .45, third site .43
Is that for so many clicks or just one click?
I have a lot to learn about PPC.
Yeah it does, but it depends on what your goals are. A couple of scenarios:
1. Maximize client acquisition, regardless of costs.
2. Balance of individual terms, eliminating poor performers and focusing on your goals.
3. take the extremely conservative approach, but focus on a lower CPA
It could go on and on..It all depends on what your goals are..some key words go for $25.-$30. a click..
Hope that helps!
Sample top bids on Overture...
These are only bid amounts though. Their *actual* cost per click will be $0.01 more than the position 2 bid.
Looking at some of the listings, only a fraction of them have any kind of tracking system in place. Crazy!