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From Businessweek.com [businessweek.com],
"What we really wanted was just a piece of software to integrate with our e-commerce partners," said Tillinghast. "We look at this not as search technology, but as match technology. It evaluates the story and makes the best possible match to the story. We found that WebRelevance had the highest contextual fit."
U-huh... Sounds like revenge-dating to me. Menage-a-quatre?