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What's the best PPCSE after Overture and Google?

For those who find them too expensive, what's the best alternative?

9:08 pm on Jul 23, 2003 (gmt 0)

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Does anyone have any thoughts on what the best pay per click search engine is other than Overture and Google AdWords? I've tried those two in the past, but found them simply too expensive for me to maintain a positive ROI. I tried Goclick, but found that I it took forever for my account balance (of only $10) to get used up. I tried Findwhat, and while I found that I received a very significant amount of traffic from them, the traffic seemed to be of very poor quality (I recently posted a question on this board about Findwhat traffic and learned that other people seem to have had a similar experience with them). Therefore, why I say the best pppse, I mean at least as much in terms of the QUALITY of the visitors it provides as the quantity it provides. I suppose what it really comes down is which ppcse (after Overture and AdWords) has the best affiliates. Anyone have an opinion? Thanks in advance.
9:37 pm on July 23, 2003 (gmt 0)

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I've tried both of the services you mentioned and also Kanoodle who didn't work for me either. For terms that I get 1:100 coversion rates from Google and Overture traffic, I only got 1:500 from Kanoodle for the same amount of clicks during a similar period of time.
9:38 pm on July 23, 2003 (gmt 0)

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have you tried looksmart PPc service? or failing that direct PPC deal with ASKjeeves.

In the UK and Europe we also have Espotting and Webfinder, not forgetting Mirago...


9:58 pm on July 23, 2003 (gmt 0)

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Kanoodle minimum going up to 5 cents from 1st August, which will put them into the big league for cost, but not for value.

If you find Overture and Google too expensive, then it might be you need to think outside the box on your product/service offering and pricing.

If it's low ticket items think how you can raise the average order value, for bulk orders maybe offer discounts, or free shipping.

4:54 pm on Aug 7, 2003 (gmt 0)

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Looksmart does a nice job for us, and I like 15 cents per click, as Overture is much more expensive!
7:09 pm on Aug 8, 2003 (gmt 0)

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I agree with the others. I only sell three programs to clients: OT, Adwords, and LookSmart. Hard to justify spending the time on the others.

Heard both positive and negative comments regarding Business.com for B2B businesses.

Thomas Regional has a new PPC program for industrial products...perhaps other directories in your market are doing the same thing.

I tried Sprinks 3 times and had really bad luck with it. They get click thru but I my clients never get any leads or sales.

Good luck.


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