Welcome to WebmasterWorld Guest from 54.196.110.18

Forum Moderators: open

Message Too Old, No Replies

Espotting Word Tool

From 19th July in Uk

     
11:00 am on Jul 9, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 2, 2002
posts:918
votes: 0


Espotting have just released a new tool "to help drive more targeted traffic" to its advertisers.

It gives plural, commonly misspelt, and compound keyword variations of your submitted target phrases.

Eg, if you bid on "car", your ad will also show for "cars"
Live from 19th July.

Apologies mods for my lazy mistakes :)

[edited by: johnser at 11:14 am (utc) on July 9, 2003]

11:04 am on July 9, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Sept 16, 2001
posts:2059
votes: 0


More information at this stage is avaiable at:
[uk.espotting.com...]

[edited by: lazerzubb at 11:29 am (utc) on July 9, 2003]

11:11 am on July 9, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:June 28, 2002
posts:4154
votes: 0


nice find :)

Shak

11:23 am on July 9, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Dec 24, 2002
posts:471
votes: 0


So all the major ppc's are now doing word matching.....limits the avenues for finding the non aggressive traffic.

Doug

11:25 am on July 9, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member nick_w is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 4, 2002
posts:5044
votes: 0


Is it live, I can't find it?

<added>Good grief Nick, read the damn title!</added>

Nick

4:47 pm on July 9, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Sept 26, 2002
posts:435
votes: 0


Just about to ask the same question as Nick_W, after reading HIS post as well! :o doh.

added...

Just out of interest why is their FAQ page under /images? Is that common practice these days?

10:35 pm on July 9, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 12, 2002
posts:1053
votes: 0


Man all of these PPC's are slick.

Every one of them writes the FAQ like it will be of immense benefit to us, the dumb advertiser. Fewer creatives, less thinking, more expenditure, merging plurals and singluars together and if we were stupid enough to be bidding on both then we'll end up with one listing that by default will show our highest bid, they'll second guess both what we were looking for as end users and also the advertiser.

So would someone like to define "common" mispellings for me?

I do like the fact that word order has not changed, so at least there will still be double inventory..... blue widget, widget blue.

Sadly, the PPC environment will blend into a "me too" scenario. Because one of the providers can't afford to miss out, they'll all scramble to innovate and bring new things to the market.

3 of the main providers in the UK now seem to be doing almost the same thing, but with different publishers and some minor differences.

I blame the publishers for all this stuff happening actually. I am sure that an immense amount of pressure has been applied, by them, on the providers, or they vote with their millions of users feet and go off for a better deal.

What's going to be the next "this will be good for you" feature.

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members