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LOOKSMART increase CPC

LOOKSMART increase CPC

   
4:27 am on Jul 2, 2003 (gmt 0)

10+ Year Member



New tiered pricing policy but only kicks in after the first 5000 clicks per month.

[listings.looksmart.com...]

3:13 pm on Jul 2, 2003 (gmt 0)

10+ Year Member



It had to happen some time. I imagine that this will cause a lot of webmasters to reexamine their ROI for Looksmart, especially given the 400% increase in price for finance and hosting companies.

I have never bothered with Looksmart because there were so many irrelevant clicks coming through, which actually made the CPC up to $0.75 for a proper lead on one site, although this was an extreme example of total mistargeting by Looksmart.

This could cause a further thinning of the already slightly sparse LS results.

How much longer until all of the "free" listings from the old directory drop out?

6:26 pm on Jul 9, 2003 (gmt 0)

10+ Year Member



I see they now have "accounts". Does anyone know if the 5,000 clicks is per account or per campaign?
3:41 am on Jul 10, 2003 (gmt 0)

10+ Year Member



I am thinking the 5000 click threshold would be per listing.

The price increase is only of concern if your getting a heavy amount of monthly clicks. Most smaller or niche lisitings would not even see this level.

4:51 am on Jul 11, 2003 (gmt 0)

10+ Year Member



Does anyone know for sure. I have 2 campaigns and one gets at least 3,000 per month and when Christmas comes the other will get double that.
3:10 am on Jul 12, 2003 (gmt 0)

10+ Year Member



Only way to know for sure is to email Looksmart directly.
11:16 pm on Jul 21, 2003 (gmt 0)

10+ Year Member



That is per account, not per listing, or per campaign. Straight from the horse's mouth, my rep at Looksmart explained it to me as an account limit.
4:05 pm on Jul 24, 2003 (gmt 0)

10+ Year Member



I finally received a reply from them and yes it is per account

Thanks

9:34 pm on Jul 24, 2003 (gmt 0)

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Looksmart does great for me. One keyword for me gets more hits from MSN than from Yahoo or Google. I am number one on all 3 for that term. Of course the overall count is Yahoo, Google then MSN.
5:01 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



This has always struck me as a strange policy. It seems odd to be charging more per click as volume increases. Everything else that I buy in bulk gives me savings per unit. Any ideas, or what does the Looksmart rep say?
2:55 pm on Aug 8, 2003 (gmt 0)

10+ Year Member



The Looksmart folks don't say anything. I've been emailing them for the last week and they don't reply. Does anyone know if that has taken effect already? I'm trying to figure out how I'm going to run a report to figure which "business category" listings actually get the "after 5000" clicks.
 

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