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LOOKSMART increase CPC

LOOKSMART increase CPC

     
4:27 am on Jul 2, 2003 (gmt 0)

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New tiered pricing policy but only kicks in after the first 5000 clicks per month.

[listings.looksmart.com...]

3:13 pm on July 2, 2003 (gmt 0)

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It had to happen some time. I imagine that this will cause a lot of webmasters to reexamine their ROI for Looksmart, especially given the 400% increase in price for finance and hosting companies.

I have never bothered with Looksmart because there were so many irrelevant clicks coming through, which actually made the CPC up to $0.75 for a proper lead on one site, although this was an extreme example of total mistargeting by Looksmart.

This could cause a further thinning of the already slightly sparse LS results.

How much longer until all of the "free" listings from the old directory drop out?

6:26 pm on July 9, 2003 (gmt 0)

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I see they now have "accounts". Does anyone know if the 5,000 clicks is per account or per campaign?
3:41 am on July 10, 2003 (gmt 0)

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I am thinking the 5000 click threshold would be per listing.

The price increase is only of concern if your getting a heavy amount of monthly clicks. Most smaller or niche lisitings would not even see this level.

4:51 am on July 11, 2003 (gmt 0)

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Does anyone know for sure. I have 2 campaigns and one gets at least 3,000 per month and when Christmas comes the other will get double that.
3:10 am on July 12, 2003 (gmt 0)

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Only way to know for sure is to email Looksmart directly.
11:16 pm on July 21, 2003 (gmt 0)

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That is per account, not per listing, or per campaign. Straight from the horse's mouth, my rep at Looksmart explained it to me as an account limit.
4:05 pm on July 24, 2003 (gmt 0)

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I finally received a reply from them and yes it is per account

Thanks

9:34 pm on July 24, 2003 (gmt 0)

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Looksmart does great for me. One keyword for me gets more hits from MSN than from Yahoo or Google. I am number one on all 3 for that term. Of course the overall count is Yahoo, Google then MSN.
5:01 pm on Aug 7, 2003 (gmt 0)

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This has always struck me as a strange policy. It seems odd to be charging more per click as volume increases. Everything else that I buy in bulk gives me savings per unit. Any ideas, or what does the Looksmart rep say?
2:55 pm on Aug 8, 2003 (gmt 0)

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The Looksmart folks don't say anything. I've been emailing them for the last week and they don't reply. Does anyone know if that has taken effect already? I'm trying to figure out how I'm going to run a report to figure which "business category" listings actually get the "after 5000" clicks.
 

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