eBay starts selling keywords

eBay announced on Tuesday a new advertising program

[brandboerge]

Not sure if this is the right category, but:
[internetnews.com...]
(couldn't findt this mentioned anywhere on WW).

The announcement is here:
[www2.ebay.com...]

So, a new fish in the SE pond. How big a problem will this be for the Froogle?

[Shak]

[webmasterworld.com...]