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Their whole reporting system does not make sense.
If anyone can shed some light on the subject or has a phone number so I can call someone in their customer service department, please let me know.
I would start looking around at their site for a customer service number, it seems odd to me that they would try to hide such a thing (especially from paying customers).
Perhaps it's only visible after you login?
yes it seems rather sketchy not post a Customer Service Phone Number. I did fill out an email form and was sent an auto-reply that it would be 5-7 business days until they could contact me.
Without the right kind of closed loop tracking system, you really can't know if the spend is working or not for you.
If you have that kind of system in place, monitor the results, and if you are spending on *any* PPC system, I would recommend that you experiment with all the major players:
Google AdWords
Overture
FindWhat
Lycos InSite
LookSmart
And then, throw the XML / CPC programs (if you can) in the mix, as well as the paid inclusion with Yahoo.
Track the results, and see which ones give the best ROI / and best customer service, etc.
Vote with your wallet, and the market place will correct itself. :) Good luck - and let us know if / when they get back to you - it's very helpful to the rest of us to know how to allocate our $$$, because sometimes, it's not just about ROI, but also about service, too.
So there is no excuse for not knowing what is happening with the traffic and ROI calculations.
15cents could be the bargain of the century.
