Welcome to WebmasterWorld Guest from 54.145.235.72

Forum Moderators: open

Estimating visitor traffic from PPC campaign

Can this be done with any accuracy?

   
11:15 am on Feb 24, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Someone has asked me to give them a forecast of the traffic they might expect from a PPC campaign. Now I know that the engines will give you numbers on keyword searches done previously, but I would be inclined to treat those figures with a pinch of salt.

Does anyone think differently?

8:18 pm on Feb 24, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There are so many variables that this can be difficult.

Title and description copy have a lot to do with clickthroughs. Competitive terms fluctuate constantly.

We have some terms with a .5% CTR and some with a 27% CTR.

My advice is to start small with some targeted 3-4 keyword phrases, bid as high as is profitable, track your results, and then adjust your campaign according to your budget and ROI.

 

Featured Threads

My Threads

Hot Threads This Week

Hot Threads This Month