Welcome to WebmasterWorld Guest from 18.104.22.168
Forum Moderators: open
Title and description copy have a lot to do with clickthroughs. Competitive terms fluctuate constantly.
We have some terms with a .5% CTR and some with a 27% CTR.
My advice is to start small with some targeted 3-4 keyword phrases, bid as high as is profitable, track your results, and then adjust your campaign according to your budget and ROI.