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Bogus Search Engine Referers

Obvious fraud trend

     
1:31 am on Jun 25, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Dec 7, 2005
posts:160
votes: 2


I admit I advertise with a few 'second tier' PPC providers. While the level of fraud is generally higher than the big players like Adwords and Overture, I am still usually able to eek out an acceptable ROI.

I monitor the clicks received from these PPC providers closely and notice that a large number of them have referers which point to fake search engines.

Basically when you go to their URL you get a search form and when you search for anything you either get no results, go back to the home page or get redirected to an adult site.

I would be guessing others would have noticed this too?

I notified the PPC provider once but it really is a hassle having to extract the relevant lines out from my logs and describe the clicks received when I'd rather be working on my site.

8:05 pm on June 25, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 18, 2005
posts:817
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This has been happening for quite some time.

What are you using to extract the referrers from your logs? In case you didn't know, there are a variety of tools available (open-source and commercial) that you can use to automate and simplify the task.