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Tracking Call Conversions

Anyone?

     

kaz

3:32 pm on Jun 16, 2006 (gmt 0)

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Is anyone track conversions based on phone calls? Any comments based on experience or previous research is appreciated.
6:58 pm on June 16, 2006 (gmt 0)

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Are you counting a phone call as a conversion or a sale via phone call a conversion?

kaz

11:39 pm on June 16, 2006 (gmt 0)

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Just a phone call, that's the first step.

If the phone call is tracked as a conversion and captures the phone number I would be able to track phone call sale conversions as well.