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Working as a webmaster I must admit that I'm still a bit lost about the true advatages and disadvantages of PPC tools. Too bad I have clients who are asking me if it's practical if I sign up their site to either Overture or Adwords.
When do you say that a certain site is ready for this tool? Are there any criteria which I could suggest to my clients for checking before they proceed to this another set of investment?
Thanks guys.
epithet
