Best Keyword Method

[Elric99]

Hi everyone

Here's a problem I really need help with.

Some of my ad groups make a profit, while others result in a loss without making any sales. Those kinds of ad groups are easy to manage: keep the good ones, delete the bad.

Problems start when there's say 100 phrases in an ad group and although a number of sales are being made, the ad group is making a loss as a whole.

So some phrases are making money while others are losing it.

At the moment I track each keyphrase and I can see which ones make the sales. I let each phrase get 100 clicks and then decide if it's a profitable phrase or not.

The problems with my method are:

- It costs a fortune to test all the phrases for 100 clicks to see if they're profitable.

- It can take months to do.

My question is, is there a better way?

Should I just delete ad groups like this? After all, they are losing money as a whole.

Thanks!

[Nefig]

Unfortunately, that's the only way to test them. Don't delete adgroups, filter your keyphrases, find what converts and add similar, delete unperforming, create custom landing pages for your adgroups. Some advise to create one adgroup per high-traffic kwd and watch the CTR grow by testing and changing ads.. Your words are not going to test themselves.