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Here's a problem I really need help with.
Some of my ad groups make a profit, while others result in a loss without making any sales. Those kinds of ad groups are easy to manage: keep the good ones, delete the bad.
Problems start when there's say 100 phrases in an ad group and although a number of sales are being made, the ad group is making a loss as a whole.
So some phrases are making money while others are losing it.
At the moment I track each keyphrase and I can see which ones make the sales. I let each phrase get 100 clicks and then decide if it's a profitable phrase or not.
The problems with my method are:
- It costs a fortune to test all the phrases for 100 clicks to see if they're profitable.
- It can take months to do.
My question is, is there a better way?
Should I just delete ad groups like this? After all, they are losing money as a whole.