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General PPC Question about position

     

lloyd

8:17 am on May 5, 2006 (gmt 0)

10+ Year Member



I have excellent conversion rates, ranked in 4, 5 or even lower positions, is it worth me aiming for position 1 to 3.

I am also in a period of down turn for the summer now.

I work in magazine subscriptions in the UK.

Will being in 1 and 3 position actually be of any benefit.

mike_ppc

12:32 pm on May 5, 2006 (gmt 0)

10+ Year Member



For sure it would bring more traffic. Also, usually, conversions should improve. But CPC will increase - so it depends how much can you afford to pay for an action.
Just test for a week and watch carefully the results.

lloyd

1:21 pm on May 5, 2006 (gmt 0)

10+ Year Member



Thats the think does an increase in position and the cost that goes with it = more conversions

mike_ppc

1:41 pm on May 5, 2006 (gmt 0)

10+ Year Member



First of all, a better position will bring more traffic - so more actions (sales, subscriptions).
Second, usually, the conversion rate increases when you have a better position (but you have to test!). This means that from 100 clicks you will have more subscriptions on pos 2 than on pos 5.
However, the CPC is also very important!

webdudek

3:09 pm on May 5, 2006 (gmt 0)

5+ Year Member



my strategy is being second.
being second is much cheaper in my market and I compensate in highly attractive ads.
I tried being first and it didn't bring enough traffic to make it worth.
The 3rd is not so good. When you're 3rd you are really loosing lots of traffic.

lloyd

11:26 am on May 8, 2006 (gmt 0)

10+ Year Member



webduck thanks for the info.

I think that would probably work on most markets

ccam96

1:11 am on May 10, 2006 (gmt 0)

10+ Year Member



I know this flies in the face of common wisdom, but my conversion rate is actually higher around positon 5-6. I don't try to be 1-3 because I've found that many people will visit the top sites, click back and visit a few down the list. You get more "tire kickers" and "click fraudsters" in the higher positions. I've found that I just waste money at the higher levels.

JMO

 

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