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General PPC Question about position

   
8:17 am on May 5, 2006 (gmt 0)

10+ Year Member



I have excellent conversion rates, ranked in 4, 5 or even lower positions, is it worth me aiming for position 1 to 3.

I am also in a period of down turn for the summer now.

I work in magazine subscriptions in the UK.

Will being in 1 and 3 position actually be of any benefit.

12:32 pm on May 5, 2006 (gmt 0)

10+ Year Member



For sure it would bring more traffic. Also, usually, conversions should improve. But CPC will increase - so it depends how much can you afford to pay for an action.
Just test for a week and watch carefully the results.
1:21 pm on May 5, 2006 (gmt 0)

10+ Year Member



Thats the think does an increase in position and the cost that goes with it = more conversions
1:41 pm on May 5, 2006 (gmt 0)

10+ Year Member



First of all, a better position will bring more traffic - so more actions (sales, subscriptions).
Second, usually, the conversion rate increases when you have a better position (but you have to test!). This means that from 100 clicks you will have more subscriptions on pos 2 than on pos 5.
However, the CPC is also very important!
3:09 pm on May 5, 2006 (gmt 0)

5+ Year Member



my strategy is being second.
being second is much cheaper in my market and I compensate in highly attractive ads.
I tried being first and it didn't bring enough traffic to make it worth.
The 3rd is not so good. When you're 3rd you are really loosing lots of traffic.
11:26 am on May 8, 2006 (gmt 0)

10+ Year Member



webduck thanks for the info.

I think that would probably work on most markets

1:11 am on May 10, 2006 (gmt 0)

10+ Year Member



I know this flies in the face of common wisdom, but my conversion rate is actually higher around positon 5-6. I don't try to be 1-3 because I've found that many people will visit the top sites, click back and visit a few down the list. You get more "tire kickers" and "click fraudsters" in the higher positions. I've found that I just waste money at the higher levels.

JMO