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PPC Search Rules of Thumb

does any such resource exist?

10:31 pm on Feb 27, 2006 (gmt 0)

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joined:May 23, 2005
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i'm putting together a doc for rules of thumb (or general guidelines) for PPC, and i'm also interested in others' input.

i've had trouble locating something along these lines on WW - anybody have a resource they can point me towards, either on WW or otherwise?