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Successful PPC programs:
Yahoo, MSN Adcenter, Google
I do well with Verizon and a few other small ones.
My question to you all is:
What are some good alternative PPC programs (methods) and what are some ways to keep your CPC down by generating the same if not more traffic?
I know the question is broad, hopefully we can think outside the box to come up with an original approach to finding the solution.