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The results, summarized in The Annual Ad Spending Study: Where and Why Advertisers are Moving Online are based on a survey Outsell fielded to 1,200 advertisers in November 2005 who control an estimated $2.4 billion in advertising. One major finding of the study is that the online channel is now used by 80 percent of advertisers, higher than previously reported. Outsell, in fact, projects more than 90 percent adoption by 2008.