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PCC Tracking in logs

     
4:44 pm on Feb 14, 2006 (gmt 0)

10+ Year Member



Hope someone can give me some advise in identifying what maybe causing this

In checking my logs for a particluar PPC landing page for Overture, the logs do not include the refering IP address nor the search string.

All it includes is date, time, our IP, GET, Landing Page, the users IP address (all different) and the browser infomation

It appears that the user is coming directly to our site, without doing a search, and without a refering site.

Any assistance appreciated

6:31 pm on Feb 15, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How many hits are you talking about? Are they running through your entire campaign(s)?

The order of log elements seems a little odd, but not unacceptable. In a typical Apache combined log format you'll see:

User IP
User IDENTD (supplied by user's system)
User ID (re: HTTP Authentication)
Date, Time, Server GMT Offset
Request Method, Request, Request Protocol
Request Status
Request Size
Referer (supplied by user's client app)
User-Agent (supplied by user's client app)

IDENTD and ID are often not supplied and end up as hyphens.

You're saying that the Referer is also a hyphen, indicating that it has not been supplied by the user's client? Not too unusual, these days. There could be a couple of reasons why the referer data is not being passed, including the use of a program to fire off pseudo clicks.

The big questions are how many of these entries are there and how deep are they going into your campaigns?

2:54 pm on Feb 16, 2006 (gmt 0)

10+ Year Member



Thousands and for one landing page for one keyword
 

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