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In checking my logs for a particluar PPC landing page for Overture, the logs do not include the refering IP address nor the search string.
All it includes is date, time, our IP, GET, Landing Page, the users IP address (all different) and the browser infomation
It appears that the user is coming directly to our site, without doing a search, and without a refering site.
Any assistance appreciated
The order of log elements seems a little odd, but not unacceptable. In a typical Apache combined log format you'll see:
User IDENTD (supplied by user's system)
User ID (re: HTTP Authentication)
Date, Time, Server GMT Offset
Request Method, Request, Request Protocol
Referer (supplied by user's client app)
User-Agent (supplied by user's client app)
IDENTD and ID are often not supplied and end up as hyphens.
You're saying that the Referer is also a hyphen, indicating that it has not been supplied by the user's client? Not too unusual, these days. There could be a couple of reasons why the referer data is not being passed, including the use of a program to fire off pseudo clicks.
The big questions are how many of these entries are there and how deep are they going into your campaigns?