Business.com PPC

What are Your Experiences with this Niche PPC?

[deepestblue]

I am thinking about driving some B2B traffic to my site using the PPC program at Business.com. Has anyone tried it, and if so, was/is it effective?

[talismon]

Very ineffective for us. Very High CPC and unless you are targeting B2B I wouldnt recommend it.

[Event_King]

Business.com are not a niche site at all. They are B2b and aimed at a general audience and cover every business category imaginable.

If they concentrated on 1 category only - then they would be niche. eg: Flowers b2b engine.