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I would not spend a lot of money with Find What, but they do seem to have tried hard over the last 2 years to clean up their act re bogus clicks. But they aren't free of that problem and it is a significant problem that haunts all the others ranked below Google and Overture.
But then, neither of them has avoided that problem and neither is always responsive when clear evidence of click fraud is pointed out to them.
Click fraud is the problem you are going to have in using any PPC, but Google and OV have too much reputation at stake to completely ignore customer complaints when it happens.
As far as 20 "good" PPC engines, I doubt I could even name bad ones.
Once you drift away from G and Yahoo Search Marketing (AKA Overture), and possibly Ask Jeeves, and the future PPC program that MSN announced as "coming soon", you've pretty much ended the "PPC engines that are good" conversation and entered the "which PPC engine is likely to send you the least amount of BS traffic" conversation.
All of the "third tier" PPC engines have issues with sending extremely low quality traffic, and usually from countries that aren't likely to ever send conversions.
I have never faced any such rejection before for my other clients where they have disapproved my keywords. That was the reason to move to second tyre engines. For newly launched MSN, they ask for a very heavy initial investement. Ask Jeeves I still need to look at that. Anybody who can help me know more about AskJeeves PPC?
I've try search7, bad traffic
i've try kanoodle, bad traffic
if you try any good ppc please write me! (exc. adwords and overture)
Enhance.com - Claimed to deliver 1800 clicks but generated zero sales. Ack! Google AdWords and Overture have a 2%+ conversion rate using the exact same listings :-/ I cancelled this account and requested a refund.
Miva (Formerly FindWhat)- 600 clicks and only 1 sale. Hmmm? Again, I'm using the same phrases and descriptions that convert at 2% with Google and Overture, err, um, I mean Yahoo Search Mktg.
Ask Jeeves - Just launched. So far has delivered 200 clicks and zero sales. Not encouraging.
As is, I'm considering pulling the plug on Miva and AskJeeves. I might tough it out through the holidays though since sales will most likely have a big bump in Q4. Naturally I'll keep an eye on things to make sure it all makes financial sense.
Finally, if you're not able to track your sales down to the keyword level, you're losing money! You need to use some sort of software that can track unique urls for each phrase used. The Conversion Counters provided by Google and Overture don't collect sales numbers, so you can't compare revenue to the ad spend. This is essential.
Well, I hope that offers some more insight. Good luck to all.