Google or Overture or both

is it ok to run on both or even more than 2

[metric]

I have an account with Google Adwords, and spend about $75 per day. I also have a Yahoo(Overture) account and spend about$30 per day on that. Do alot of companies do that? Am I working my ads against eachother since they share the same keywords? Is this good strategedy or a waste of time and money?

[TheGuyAboveYou]

Hi

Running on Google and Overture you will not get much overlap. A lot of advertisers do that. However, when you get down to the garbage engines, kanoodle, goclick, 7search, blowsearch, etc. They feed a lot to other "click farms" and you waste your money.

You have the two PPC search engines you need for now.

[subway]

I do exactly the same, although we have recently decided to drop Google Adwords and up the Overture budget.

Overture's conversion is 3 times more. I prefer the Google control panel by miles, it's fast and simple compared to Overture, but we've found in our industry (travel) Google searchers grab info from your site for research purposes and then scram whereas we *feel* Overture's search engines are used by buyers more than researchers.

Install the conversion scripts for both G and OV, you'll soon have your answer.

[ScottG13]

We've found that AdWords converts about 25% better than Overture.

We had turned off Kanoodle and FindWhat for a period and then turned them back on for about a month and recieved zero conversions. I honestly believe they have WORSE traffic now than this time last year.

We're pleased with both AdWords and Overture though.

Also of note, we've found MSN to convert terrifically NATURALLY. Google was a little better than Yahoo, as well, but nowhere near MSN. AOL and Froogle convert nicely, as well.

[etechsupport]

Google's new technology will expand the reach of ads not just on keyword phrase variations, but also will show listings for related keyword concepts and synonyms.

[Sifi]

subway - if your saying that you find users are just searching and then researching without buying, are you using cookies to enable you to see if they come back. A 30 day cookie would let you know if they are searching around and then coming back to you for the sale, you cold then still atrribute teh sale to theat KW and engine.

[WebStart]

Use both Google and OV. Even if a person searches on Google and sees you, and then goes to Yahoo and MSN and sees your OV ad on both, all you do is increase your visibility and credibility as a major provider of whatever you are selling.

But I would not use any of the other garbage PPCs ranked below them, except maybe FindWhat, and be careful with it.

[BradleyT]

Our overture converts 2x better than adwords. Yahoo shopping converts about 10x better than adwords.

Too bad Adwords has 3x the traffic for our terms.

[Margarita]

I use both Google and Overture. I also like the AdWords interface and in general the way they run the program better than Overture. I would advise testing out campaigns on Adwords first because you can be a lot more precise with the ads, split test, etc. Then move the good campaigns to Y/Ov.