Are you as happy with Adwords as you were last year?
Adwords getting more expensive. I am paying 2x now compared to last year.
Fraud clicks much much higher.
Too many ridiculous minimum bid demands. Also, they continue to offer hilariously vague answers within their advertiser support. Overall, I am made to feel more like an enemy than a partner even though I pay $3-5,000 a month to them.
Don't like the minimun bid feature
I spend less than half of what I was spending last year, and I was spending a good amount per month.
No
I am not as happy as last year
This thread has no intention of trying to promote MSN. The replies here are from (in most cases) long-term Adwords advertisers; and people who have been active on this board for some time - unlike yourself who apparently just registered.
Too high minimum bid
No bias toward M$ or anyone else either.
I just emerged from a terrible 2 week medical ordeal and found I stopped making money at all. Compare this to a year ago when I was on an extended trip and had my laptop stolen - I returned to a tidy profit without looking at my account for over 2 weeks.
- mininum bids random and ridiculous
- same term with an added preposition that searchers are likely to use costs 10 times as much as without
- CTR double what it was even 2 months ago, but 1/2 the impressions and bare profit -- this was on a very stable long term campaign. Quite frankly, can't help but suspect higher rate of click fraud.
- question the logic behind not showing for an inactive term unless I meet the bid - then I'm in #1 or # 2. Wasn't good enough to show at all, but if I bid their mininum I'm worthy of the hot spot?
- needless to say, costs way up. Almost as though the algo figures out exactly what to charge so I can't make a profit. No reason to think market conditions have changed.
- only bright side I see is that Google is attempting to wean me off of Google dependency and try other options
Israel
Mainly because I now realise that they are charging me for double clicks and multiple clicks from the same machine in one episode. If Adwords is going to continue to grow and increase advertiser confidence they need to make the rules such that click fraud is not possible or very limited.
If Who's Clicking Who can identify multiple clicks then so can Google. I'd be prepared to pay much more per click if, for example, Adwords set a unique ID in a cookie with a 7 day timeout. Then if the user of that browser clicked my Ad again while the cookie was set I would get it for free.
I guess what I'm saying is I want to pay Google to introduce a potential customer to me but I only want to pay them once not 10 times.
Sid
Adwords set a unique ID in a cookie with a 7 day timeout.
Hissingsid,
Hey, sounds like a great impediment to click fraud if not a cure! Sure, they can turn off or keep clearing cookies, but that would certainly cut down the ease of click frauding. Hate to think though of a dedicated PC without cookies running some automated click program. Almost sorry I said it. Sorry to go a little OT too.
Regards,
Israel
Avg CPC - up dramatically
Avg Daily Volume - down dramatically
Avg ROI - down dramatically
AdWords has gone in the exact opposite direction of 'improvement' over the last year.
Well maby its in the answer I gave on another topic.
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Googles Market Share? Ever increasing? OK, lets go down memory lane.
1980 IBM massively controls all corporate computing seemingly unchallenged with their "big Box" mainframe systems.
Lotus - the 90% dominant spreadhseet software
Wordperfect - the standard for all corporate documents.
Wang - the undisputed leader in corporate word processing systems
Netscape - the internet standard for Browsers.
On and on. Large public companies (Google being large) when tied to quarterly earnings reports BY DEFINITION lose their flexibility. They can only deal in the short term advantage to satisfy the street. Regardles of the specifics of complaints seen on this forum, they all have one common denominator. They are outcries over Google tweaking algorithms for short term gain.
if someone was to put in those phrases, the payoff could be great
Yes, reminds me of my Google.ca campaigns where all my terms shot up beyond profitability.
What people searched on, found exactly what they want and bought a few weeks ago now only show a generic ebay ad. You can't get it on ebay either I'm pretty sure.
So uploading the dictionary is still "relevant" in Google's eyes though I can't see how people make a profit that way.
Israel
(voted earlier)
Prices have tripled and conversion has dropped. Also, too much click fraud.
The latest numbers are 38 advertisers NOT as happy, 10 advertisers as happy.
Where do I fit in? I said I am more happy than last year.
