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Are you currently as happy with Adwords as you were last year?

     

bostonseo

6:40 pm on May 2, 2006 (gmt 0)



Simple yes or no question:

Are you as happy with Adwords as you were last year?

elsewhen

7:06 am on May 4, 2006 (gmt 0)

10+ Year Member



although there have been improvements, i am certainly less happy with adwords that i was a year ago. the primary gripe: the lack of algorithm transparency. google doesn't have to share everything, but sharing more would be very helpful.

np2003

7:24 am on May 4, 2006 (gmt 0)

10+ Year Member



No.

Adwords getting more expensive. I am paying 2x now compared to last year.

Fraud clicks much much higher.

snag

7:39 am on May 4, 2006 (gmt 0)

10+ Year Member



Yes - I'm not silly enough to blame Google just because prices are going up. The fraud does suck, but Google is better than anyone else at controlling it, and we get a kickass ROI from our ad spend.

Elric99

8:46 am on May 4, 2006 (gmt 0)

10+ Year Member



No

eyeinthesky

11:12 am on May 4, 2006 (gmt 0)

10+ Year Member



NO
NO
NO

DickieB

11:50 am on May 4, 2006 (gmt 0)

10+ Year Member



No, search terms prices have increased, and now we are to be charged for quota usage as well,! Is there any limit to Google's greed? I never thought I'd ever say this, but i am actually welcoming MSN's ad centre launching!

michaelbs

11:54 am on May 4, 2006 (gmt 0)

10+ Year Member



no

geoss

12:06 pm on May 4, 2006 (gmt 0)

5+ Year Member



Actually yes. Although there have been changes recently, I don't see other system as good as AW. Someone welcomed the new MSN AdCentre, but I don't agree, it did not bring anything to impress me.

bostonseo

7:53 pm on May 4, 2006 (gmt 0)



24 less happy votes, 11 just as happy, couple of replies not saying either way.

lodrem

8:45 pm on May 4, 2006 (gmt 0)

5+ Year Member



Absolutley not

WallyBob

9:15 pm on May 4, 2006 (gmt 0)

10+ Year Member



No!

Too many ridiculous minimum bid demands. Also, they continue to offer hilariously vague answers within their advertiser support. Overall, I am made to feel more like an enemy than a partner even though I pay $3-5,000 a month to them.

defanjos

9:20 pm on May 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



no

Don't like the minimun bid feature
I spend less than half of what I was spending last year, and I was spending a good amount per month.

doctor gerlis

7:34 am on May 5, 2006 (gmt 0)

5+ Year Member



Just to clarify me earlier non-committal answer:

No

I am not as happy as last year

mike_ppc

9:41 am on May 5, 2006 (gmt 0)

10+ Year Member



Short answer : No
I am still happy, but CPCs have increased, click fraud increased.... only ROI decreased!

uclaudius

9:53 am on May 5, 2006 (gmt 0)

5+ Year Member



this thread and the count of (NO's) looks to me like an orchestrated campaign against Google from some dissatisfy webmasters and not from real Adworders.

uclaudius

9:54 am on May 5, 2006 (gmt 0)

5+ Year Member



is there a naughty tiny finger of MS$ .....here?

bostonseo

1:31 pm on May 5, 2006 (gmt 0)



uclaudius,

This thread has no intention of trying to promote MSN. The replies here are from (in most cases) long-term Adwords advertisers; and people who have been active on this board for some time - unlike yourself who apparently just registered.

Sztraik

1:34 pm on May 5, 2006 (gmt 0)

10+ Year Member



NO

Too high minimum bid

Manga

2:42 pm on May 5, 2006 (gmt 0)

10+ Year Member



No

Israel

2:59 pm on May 5, 2006 (gmt 0)

5+ Year Member



Most emphatically NO

No bias toward M$ or anyone else either.

I just emerged from a terrible 2 week medical ordeal and found I stopped making money at all. Compare this to a year ago when I was on an extended trip and had my laptop stolen - I returned to a tidy profit without looking at my account for over 2 weeks.

- mininum bids random and ridiculous

- same term with an added preposition that searchers are likely to use costs 10 times as much as without

- CTR double what it was even 2 months ago, but 1/2 the impressions and bare profit -- this was on a very stable long term campaign. Quite frankly, can't help but suspect higher rate of click fraud.

- question the logic behind not showing for an inactive term unless I meet the bid - then I'm in #1 or # 2. Wasn't good enough to show at all, but if I bid their mininum I'm worthy of the hot spot?

- needless to say, costs way up. Almost as though the algo figures out exactly what to charge so I can't make a profit. No reason to think market conditions have changed.

- only bright side I see is that Google is attempting to wean me off of Google dependency and try other options

Israel

netmeg

3:54 pm on May 5, 2006 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Yes

Hissingsid

4:45 pm on May 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No.

Mainly because I now realise that they are charging me for double clicks and multiple clicks from the same machine in one episode. If Adwords is going to continue to grow and increase advertiser confidence they need to make the rules such that click fraud is not possible or very limited.

If Who's Clicking Who can identify multiple clicks then so can Google. I'd be prepared to pay much more per click if, for example, Adwords set a unique ID in a cookie with a 7 day timeout. Then if the user of that browser clicked my Ad again while the cookie was set I would get it for free.

I guess what I'm saying is I want to pay Google to introduce a potential customer to me but I only want to pay them once not 10 times.

Sid

Israel

5:06 pm on May 5, 2006 (gmt 0)

5+ Year Member



Adwords set a unique ID in a cookie with a 7 day timeout.

Hissingsid,

Hey, sounds like a great impediment to click fraud if not a cure! Sure, they can turn off or keep clearing cookies, but that would certainly cut down the ease of click frauding. Hate to think though of a dedicated PC without cookies running some automated click program. Almost sorry I said it. Sorry to go a little OT too.

Regards,

Israel

Need3lives

6:24 pm on May 5, 2006 (gmt 0)

10+ Year Member



No - not by a long shot.

Avg CPC - up dramatically
Avg Daily Volume - down dramatically
Avg ROI - down dramatically

AdWords has gone in the exact opposite direction of 'improvement' over the last year.

Quantam Goose

9:31 pm on May 5, 2006 (gmt 0)

5+ Year Member



Just for the hell of it, I typed in "bad chinese cookies". No ads displayed. That is, in my own ad world, exactly what I had implemented from 11/05 to 2/06. ALL of those kwds with no competition at all were jacked up to $5.00. Ad was relevant, landing page relevant. intially it was a .10 cost, vert few impressions, and almost no clicks. BUT, if someone was to put in those phrases, the payoff could be great. Needless to say, they are no longer there. What is the economic sense (for Google)?

Well maby its in the answer I gave on another topic.

*****************************************************

Googles Market Share? Ever increasing? OK, lets go down memory lane.
1980 IBM massively controls all corporate computing seemingly unchallenged with their "big Box" mainframe systems.

Lotus - the 90% dominant spreadhseet software

Wordperfect - the standard for all corporate documents.

Wang - the undisputed leader in corporate word processing systems

Netscape - the internet standard for Browsers.

On and on. Large public companies (Google being large) when tied to quarterly earnings reports BY DEFINITION lose their flexibility. They can only deal in the short term advantage to satisfy the street. Regardles of the specifics of complaints seen on this forum, they all have one common denominator. They are outcries over Google tweaking algorithms for short term gain.

Israel

10:58 pm on May 5, 2006 (gmt 0)

5+ Year Member



if someone was to put in those phrases, the payoff could be great

Yes, reminds me of my Google.ca campaigns where all my terms shot up beyond profitability.

What people searched on, found exactly what they want and bought a few weeks ago now only show a generic ebay ad. You can't get it on ebay either I'm pretty sure.

So uploading the dictionary is still "relevant" in Google's eyes though I can't see how people make a profit that way.

Israel

(voted earlier)

wrgvt

11:01 pm on May 5, 2006 (gmt 0)

10+ Year Member



No.

jwurunner

1:59 am on May 6, 2006 (gmt 0)

10+ Year Member



No

Prices have tripled and conversion has dropped. Also, too much click fraud.

bostonseo

4:45 am on May 6, 2006 (gmt 0)



The latest numbers are 38 advertisers NOT as happy, 10 advertisers as happy.

humblebeginnings

11:14 am on May 6, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



The latest numbers are 38 advertisers NOT as happy, 10 advertisers as happy.

Where do I fit in? I said I am more happy than last year.

This 154 message thread spans 6 pages: 154
 

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