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Are you currently as happy with Adwords as you were last year?

     
6:40 pm on May 2, 2006 (gmt 0)

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Simple yes or no question:

Are you as happy with Adwords as you were last year?

8:04 pm on May 19, 2006 (gmt 0)

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I had a discussion about this not too long ago with a pal. I pointed out that in the internet, there isn't a limitation so to speak.

There is a limitation to what people will look at, however. Most people don't go past the second or third page of SERPS, for example.

1:22 pm on May 25, 2006 (gmt 0)

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gregbo, I agree that most people do not look past the 2nd/3rd page of results - I wish there was better data on this.
4:49 pm on May 25, 2006 (gmt 0)

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Very happy! Am able to get the lowest cpc possible. This probably due to certain geographic locations that i'm targetting, which very few people bother to advertise their product to, so the competition is almost nil.
6:05 pm on May 26, 2006 (gmt 0)

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My concern is with stuff like [webmasterworld.com ]. Adwords is allowing itself to get caught up in a features war with MSN and Yahoo. They are rolling out stuff that is not thoroughly QA'd. Because there is a natural tendency for everyone, especially the press, to talk about what's new, the new gets overvalued relative to the old. What was great about Adwords in the past was the functionality was so strong. In the past year we've seen a substantial deterioration of that strength. They are still better than the competition, but things are trending in the wrong direction.
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