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Those of you that know me, know that I hardly ever start new threads. But I think we have an opportunity here, and I wanted to run it past you all.
A group of us were brainstorming a short time ago, and thinking up ideas for very minor interface changes that could most likely be quickly accomplished, but which would add real value for our advertisers. Or make life with AdWords easier. Or more pleasant. Or more efficient.
You get the picture.
Anyway, in mid-meeting I stopped and said I should ask the folks on WebmasterWorld. Who better, right?
So, we're looking for ideas on the level of this example:
I'd like to see small message next to date range tool, saying that it's setting will stay where the advertiser puts it, until it is actively changed.
It's just a tiny thing, right? But it'd probably help to avoid a lot of confusion over time. After all, how often do we talk on this Forum about making sure someone is looking at an appropriate date range?
Anyway, we're looking for really small 'niceties' such as that. And while I can't make an actual promise that any or all ideas will be implemented, I do promise that they'll be seen by the right people!
Are you game? Give it a shot, and lets see how many we can get by the end of the day! (Or pretty soon, at least.)
Thanks in advance. ;)
my two cents
Thanks a ton, folks. And feel free to keep the thread alive. ;) I really get a kick out of how active it's been.
Yesterday, I found a long time keyword getting an immense of impressions and clicks due to a tangentially related news item. I felt (perhaps incorrectly) that if I deleted it and then re-instated it next week, it would have lost its impressive old CTR. Instead I ended up pausing an entire adgroup.
Tonight, I wanted to "lose" a long time ad for a while to try a new variation exclusively for a week or so. I could have set up another AdGroup, but I would have been duplicating the keywords unneccessarily and without their accumulated history. Would have been nice to stop that original ad for a while.
Now if I'm wrong on either of those points about the loss of history if a word or an ad is deleted then re-istated, please someone correct me. I have a suspicion the keyword may have found its history, but I doubt the ad would.
Either way, pausing would have been easier than deleting.
2) There has been a recent furor here over the fact that ad changes in effect become new ads as those who used the API found. One can create or delete but not change. Now that ads appear to carry their own weight toward the overall CTR of the AdGroup, this stifles simple changes that need to be made from time to time.
Perhaps a relatively uncomplicated algo could be introduced that could measure change level in an ad. If less than say 5 characters or 5% of the ad body differed from old to new, chances are great that the basic substance of an ad has not changed. A year may now be different or a price or a typo may have been corrected.
It would be helpful to those who lose ad history because of one of the above cited reasons. Especially in terms of a price/date/year, sometimes you cannot simply create a second ad and wait for it to accumulate CTR; it must be an immediate replacement.
It would be handy to be able to control the view on the "Conversion Tracking Screen" to show only a particular match type.
I find myself going down the list of results manually to see if (or which) [exact matches] or "phrase matches" are getting hits. It gives me an idea of whether I'm using reasonable [exacts] or "phrases".
Hard on the eyes this way. Anyone else?
So the control console could say "Select the 3 (4, 5?) priority timezones and select the %age of the impressions you want to run in that time. (Using local time woudl make my liofe far simpler here