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A new twist on the "Adwords Features" threads...

And your comments are requested

     
10:42 pm on May 17, 2005 (gmt 0)

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Hey all,

Those of you that know me, know that I hardly ever start new threads. But I think we have an opportunity here, and I wanted to run it past you all.

A group of us were brainstorming a short time ago, and thinking up ideas for very minor interface changes that could most likely be quickly accomplished, but which would add real value for our advertisers. Or make life with AdWords easier. Or more pleasant. Or more efficient.

You get the picture.

Anyway, in mid-meeting I stopped and said I should ask the folks on WebmasterWorld. Who better, right?

So, we're looking for ideas on the level of this example:

I'd like to see small message next to date range tool, saying that it's setting will stay where the advertiser puts it, until it is actively changed.

It's just a tiny thing, right? But it'd probably help to avoid a lot of confusion over time. After all, how often do we talk on this Forum about making sure someone is looking at an appropriate date range?

Anyway, we're looking for really small 'niceties' such as that. And while I can't make an actual promise that any or all ideas will be implemented, I do promise that they'll be seen by the right people!

Are you game? Give it a shot, and lets see how many we can get by the end of the day! (Or pretty soon, at least.)

Thanks in advance. ;)

AWA

10:45 pm on May 17, 2005 (gmt 0)

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Two drop down boxes.

One with a list of the adgroups in the current campaign to jump directly from one to another.

Another with all the campaigns to quickly jump from one campaign to another one.

10:52 pm on May 17, 2005 (gmt 0)

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Allow more campaigns and more adgroups.
10:58 pm on May 17, 2005 (gmt 0)

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allow actual removal/deletion of keywords, adgroups, and campaigns so that accounts dont become overly cluttered.
11:20 pm on May 17, 2005 (gmt 0)

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Oh - and because you asked...

Different contact and billing info ;)

11:29 pm on May 17, 2005 (gmt 0)

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Hey, new posts already! Nice!

Just to keep things heading in the right direction: bnhall and BeauCreative, your ideas, while well worth hearing are actually leaning towards the major side, and almost require modifying the underlying system as opposed to the interface to the system - if that make sense.

I hope that helps to make the distinction more clear. It's important to stick to the smaller ideas, as I have a great opportunity to put them in front of exactly the right team over the next few days.

One of team was in here just a second ago, in fact, grinning about how fast you all are to respond. It made me kinda proud. :)

Thanks!

AWA

11:32 pm on May 17, 2005 (gmt 0)

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Oh - and because you asked...

Different contact and billing info ;)

Love it!

Now there's an idea that I've never heard before, eWhipser!

Oh wait, maybe I did...Hmmmm.

AWA

12:02 am on May 18, 2005 (gmt 0)

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How about an option to "see all adgroups" instead of clicking through each campaign to view them?
12:37 am on May 18, 2005 (gmt 0)

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ONE report that will list EVERY keyword in my account, its status, AND the ability to change the bid price in that report. Give us the options of listing them by campaign, adgroup, bid price, status, etc. Plus the ability to pause keywords instead of deleting them.
12:39 am on May 18, 2005 (gmt 0)

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How about the ability to list a backup credit card incase one is maxed?
12:40 am on May 18, 2005 (gmt 0)

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A notice emailed or when logged in stating your account is in review.
12:56 am on May 18, 2005 (gmt 0)

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To come up with simple changes is difficult. The only thing I can think of is to change the colors of the web pages.

How about this idea.

Offer CHEAP siminars to attend in various resort area around the world so that I can take my wife on vacation and write off the vacations. I like that idea. I'll even buy my own lunch and dinner.

1:09 am on May 18, 2005 (gmt 0)

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I second both of Zeus suggestions--backup credit card and a notice when the account is in review.

Or even better---leave the account ACTIVE and review it. What a concept!

1:16 am on May 18, 2005 (gmt 0)

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I have several adgroups with more than one ad. How about a date posted with the ad so we have an idea which ad was created when. Many people create a new ad, let it get running, then delete the old ad. If we could see a date when each ad was created it would simplify things.
1:24 am on May 18, 2005 (gmt 0)

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Add a "Prev" and "Next" adgroup link at the BOTTOM of the keyword list in addition to the one on top.
1:24 am on May 18, 2005 (gmt 0)

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Help me, I'm on a roll and can't stop.
1:40 am on May 18, 2005 (gmt 0)

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Help me, I'm on a roll and can't stop.

easy tiger, only 2 things can happen now

1, AWA starts using you as her personal slave ;)

2, they make you a moderator at WebmasterWorld

Shak

1:53 am on May 18, 2005 (gmt 0)

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Hello,

Sort the campaigns alphabetically in the selection box on the reports page. Currently it appears to be in order of campaign creation, and continues to include all discontued campaigns. I personally cant remember the order all of my campaigns were created in. But I am pretty good with the alphabet.

Regards,

PS. I have asked for this change directly to support in the past.

2:14 am on May 18, 2005 (gmt 0)

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Ok, here's one: how about if the sorting options are per user, not per account.

If you have two (or more) people using the accound it's annoying when one sorts by click volume while you sort by CTR. So your nice sorted by CTR view goes to sorted by clicks when you refresh or click around the account. :)

4:01 am on May 18, 2005 (gmt 0)

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Instead of having to step through 4-5 steps to create an ad, what about a power create for experienced users, with everything on one screen, that you need to create an ad.

I am tired of that stepping through that wizard.

Suggested design
Name _________
Title ___________________
Desc1 _______________________
Desc2 _______________________
DisplayUrl _______________________
ActualUrl _______________________
Bid _____
Keywords TextArea
Save

Its particularly annoying that in 1024x768, on screen one of create ad that you have to scroll down at the moment to press continue.

5:26 am on May 18, 2005 (gmt 0)

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Some mention on the status of new ads on the content network on a campaign or ad group level:

Content: Awaiting approval
Content: Approved

That will save people (like me!) wondering if their ads for content are languishing in the queue, or if they are actually running but there aren't sites to show them on.

And even better:
Content: Awaiting approval (review estimated for May 19th)

That way I know approx what date the ads would be reviewed for content. It did take longer than I thought it would, but then I was impatient ;)

7:05 am on May 18, 2005 (gmt 0)

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Jenstar, thanks exactly what i wanted.
9:08 am on May 18, 2005 (gmt 0)

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I agree with Jenstar's idea for ADS:
Awaiting approval
Approved

But this doesn't only affect content. E.g. the unapproved ad can't run on premium position.

9:16 am on May 18, 2005 (gmt 0)

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I would also love any possibility to find out which WORDS (not ads) are flagged by the system because they require review and approval before they could run.

Usaully these are some sensitive words. But not only!

This will avoid problems I described here [webmasterworld.com...] (msg#8)

10:57 am on May 18, 2005 (gmt 0)

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ability to copy a campaign.
11:23 am on May 18, 2005 (gmt 0)

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I agree with Jenstar but suggest to display a review status with every ad next to the CTR. I think this will save G 30% of the support calls :)
11:26 am on May 18, 2005 (gmt 0)

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Great topic AWA, thank you!

Does this request include the MCC interface? If so:
- show amount left in prepay accounts in adsition to amount spent
- show amount spent for sub MCC's in MCC

In Clients Accounts, in general:
- don't show "all but deleted" line if same as "all"
- prefill contact form with account data (overwritable)
- make 'help' link to the appropriate page, not to FAQ home
- make all screens a little bit less wide, preferrably make them flexible width. I always have to scroll horizontally. (Please ask your translators to use short wrappable words, but that's probably another team) ;)

Campaign management:
- show daily dudget on adgroup pages
- make links from keywords tot the diagnostics tool (by clicking on a keyword?)
- option to mark and unmark keywords (with color or flag for easy recognision in different order or time span)
- in 'show deleted' only show actually active ads in the given time frame
- copy function with each ad to be used for new ad creation

Reports:
- set email addresses per report, not per account
- page help would be nice (as in: what does each line in a report request mean)

Help:
- add keywords to pages with synonyms so we can actually find things without using specific terminology

I may come up with a lot more wishes if you let me but now I have to eat something first :)

Thank you in advance!

11:30 am on May 18, 2005 (gmt 0)

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Hello,

When creating new ad groups within a campaign, the default for the text that appears in the new ad, should be the text that was in the last ad created, not the text in the very first ad was created. This is particularly annoying when one has "recycled" a campaign due to the 25 campaign limit.

Regards,

1:28 pm on May 18, 2005 (gmt 0)

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The ability to copy Ad Text. I would try a lot more variations of ads if I could easily copy an ad and make minor changes. As it is now, creating a new ad seldom defaults to the one I want to copy. At the very least, change the default ad text when creating a new ad to default to the best CTR ad, which is most likely the one I'll be copying and changing.

When adding new keywords to an Ad Group, I always look over the new keywords in the "Estimate Traffic" page sorted by descending forecast cost per day to make sure I didn't get too general of a keyword. It would be nice if that (Adds at the top, then sorted by descending forecast cost per day) could be the default search when coming from "Add Keywords". A lot of times, I'm adding 50-100 keywords at a time, and a few keywords that are too general can slip through.

1:44 pm on May 18, 2005 (gmt 0)

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Clicking on a keyword in the reports opens new window and performs a search on that keyword.
This 74 message thread spans 3 pages: 74
 

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