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I'd like to see Google offer a free malware (aka "spyware", "adware", "scumware") remover (e.g. Ad-Aware) that does not remove ad-tracking cookies.
So many of the malware removers out there treat ad tracking cookies as something consumers should remove from their computers. Conversion tracking for Adwords depends on ad-tracking cookies. Google needs to dissuade consumers from deleting these cookies so that we Adwords advertisers can better manage our ad campaigns. The best way to do it would be for Google to give users a free malware remover that just removes the bad stuff, not the benign ad-tracking cookies.
Since Google has a huge audience, and since its users have great trust in Google, Google's malware remover would be quickly adopted and would supplant the other malware removers that are removing our cookies.
Other benefits would accrue to Google. Much of this malware is designed to direct search traffic to search engines other than Google. Google could help stop this.
Users are really irritated by the browser hijackers. Helping them to prevent this would help ensure user loyalty, much the same way the Google Toolbar's anti-popup feature helps secure user loyalty.
Also if you are an affiliate pointing directly to a merchant, the average position cannot tell you whether you have been outbid by another affiliate as the impressions would be zero. In such a scenario, if there was a way to find the sponsored links for a keyword and I find that I have been outbid, I might be able to up my bid. Thus Google is also loosing out if I am not upping my bid.
I'd love to be able to create an AdWords ad that is targeted to a specific site or page instead of a keyword. It should still required to "compete" based on CPC and CTR. I just think I can create some very well targeted ads for specific pages on the content network that should get CTRs several times as high as ads that are typically shown.
On the flip side, I'd like to see a corresponding option in AdSense where webmasters can choose to include a "Your Ad Here" link where advertisers can easily create ads for a specific site or page.
This could have several benefits:
1) It'll be a good source for new advertisers (who see the "Your Ad Here" link.
2) It'll be a good avenue for even more targeted ads, which is good for both advertisers and publishers.
3) It'll help increase the number of advertisers who use the Content Network.
nyet, were you replying to my request for the ability to search without affecting the impression count?
If so can you please explain it in greater detail as I do not see any links any of the management reports.
Inasisi, perhaps I shouldn't speak for nyet, who I am reasonably sure was just making a suggestion of his or her own.
However, the capability that nyet was speaking of is not (at present) available from within an account - which would go a fair ways towards explaining why you couldn't find it. ;)
Sorry if that post got your hopes up!
Is that right?
If it is, then maybe Google could consider creating a button on the adwords interface (like the “edit CPC/URL” button) called “edit matchtype” or "edit selected keywords".
Then you could select the keywords you wish to edit then change them accordingly (e.g. if you want to change them to the same or different match type) without having to find them manually.
There are many accounts where the entire account monthly spend is what I'm looking at - not necessarily on a campaign level. The only reason I might have 20 campaigns is due to the total number of keywords, and that it takes that many adgroups/campaigns to fit in those total keyword themes. So, I don't mind if one campaign spends more and one less from week to week as long as the total account budget isn't exceeded.
Right now, it takes around 6-8 weeks to make local.google.com profiles show up - doesn't work for businesses (too much instant gratification necessary in the ad world).
There are a lot of businesses without websites who would love to advertise on Google - help them out ;)
i would love to be able to see what sites my content ads are appearing on. (our server logs are difficult to access.) someone recently mentioned they would like to hand pick the content sites they want to show up on. that would be great too but i don't know how feasible it is (google would lose money). in the meantime i'd like to at least see the sites i'm showing on. i spend a lot of money on content!
i would also love to be able to turn off content match for a specific AdGroup. this is a big one for me!
another one that i've seen mentioned before, it would be great to see a list of current bids and/or have the option of bidding to position.
This would be a great way of seeing how I am doing now when compared to the previous period.
* the actual searches the ad was shown on
* a 'diagnose' button next to each keyword which leads directly to the diagnosis tool [adwords.google.com]with the right values pre set
* more time before time out / no time out at all
* more stable system throughout (no more "your last changes...")
I'll add one more :)
* matching ad text against keyword when multiple ads are available in one group
Example: I bid on broadmatch terms for widgets, because I want all sorts of queries with widgets covered:
- where do i find widgets
- send witgets post
- widgets info
- green widgets
I also make different adgroups for different types of widgets:
- a group for brand 1 (with AND without the word widget)
- a group for type 2 (with AND without the word widget)
But Google regularly shows the general ad for the brand/type-related queries, even if the type-query doesn't match a single word in the general group. Google may also display the ad for type 2 on a query for brand 1.
The only solution I know of is to exclude all words in other adgroups, which is a waste of time, money and resources.
It would be a lot better if broadmatch would stick to the general words only, unless otherwise specified.
Also, similary told about credit cards, I'd say : allow multiple credit cards, just like paypal and allow to setup maximum spend on each.
When I search for a term it gives me a list of all the terms that match, not bad...but when I want to edit more then one it starts to take a while. It would be nice to follow something along the lines of this:
I type my terms and hit search:
A list is displayed and you can have no refreshing (open instantly on the same page) edit buttons that would allow me to change the URL and the Bid price from the search results page.
Also a checkbox next to the terms that would help me delete terms more efficiently.
Then a submit button on the bottom to apply the changes.
Another feature I would like to see would again be the ability to have more than 25 campaigns per account, and the ability to move adgroups from one campaign to the next.
So far, I've 'escalated' everything up to and including bakedjake's post #18. Anything after that will get forwarded tomorrow.
I'm always delighted to see this thread still ticking along (Number 4 now!). So, thanks again. :)
It would be nice if you redid your search results pages inside the control panel.
The search functionality could be much improved. The fact that 'advanced search' techniques don't exist which can be applied on Google.com is kind of odd. "quoted searches" for phrases don't work properly. If I'm looking for a term in an account with 100k+ keywords, it can be difficult as Google matches every keyword in the search term to what's in my account - still the only place where fewer words in a search term bring up better results.