Google Adwords Features I'd Like to See, #4

Continued. Share ideas for making your life easier.

[cline]

Continued from [webmasterworld.com ]

I'd like to see Google offer a free malware (aka "spyware", "adware", "scumware") remover (e.g. Ad-Aware) that does not remove ad-tracking cookies.

So many of the malware removers out there treat ad tracking cookies as something consumers should remove from their computers. Conversion tracking for Adwords depends on ad-tracking cookies. Google needs to dissuade consumers from deleting these cookies so that we Adwords advertisers can better manage our ad campaigns. The best way to do it would be for Google to give users a free malware remover that just removes the bad stuff, not the benign ad-tracking cookies.

Since Google has a huge audience, and since its users have great trust in Google, Google's malware remover would be quickly adopted and would supplant the other malware removers that are removing our cookies.

Other benefits would accrue to Google. Much of this malware is designed to direct search traffic to search engines other than Google. Google could help stop this.

Users are really irritated by the browser hijackers. Helping them to prevent this would help ensure user loyalty, much the same way the Google Toolbar's anti-popup feature helps secure user loyalty.

[MovingOnUp]

Surprisingly, Microsoft's new AntiSpyware software is very good. It doesn't classify affiliate cookies as spyware.

[cline]

Excellent idea in [webmasterworld.com ] for a feature for Adwords conversion tracking to support tracking clicks on Adsense ads. This would allow publishers using Adwords to get a measure of their Adsense revenues generated by their Adwords traffic.

[inasisi]

I think it has been asked before, even so I would like to emphasize it again. It would be good to find the sponsored links for a keyword without affecting the impression count. The average position might give you a clue as to your position but it still doesn't give you as much information as the actual results on the Google page. For e.g. the average position doesn't tell you whether you have moved to the premium position or not.

Also if you are an affiliate pointing directly to a merchant, the average position cannot tell you whether you have been outbid by another affiliate as the impressions would be zero. In such a scenario, if there was a way to find the sponsored links for a keyword and I find that I have been outbid, I might be able to up my bid. Thus Google is also loosing out if I am not upping my bid.

[MovingOnUp]

I think I've mentioned this before, but it's worth repeating.

I'd love to be able to create an AdWords ad that is targeted to a specific site or page instead of a keyword. It should still required to "compete" based on CPC and CTR. I just think I can create some very well targeted ads for specific pages on the content network that should get CTRs several times as high as ads that are typically shown.

On the flip side, I'd like to see a corresponding option in AdSense where webmasters can choose to include a "Your Ad Here" link where advertisers can easily create ads for a specific site or page.

This could have several benefits:

1) It'll be a good source for new advertisers (who see the "Your Ad Here" link.
2) It'll be a good avenue for even more targeted ads, which is good for both advertisers and publishers.
3) It'll help increase the number of advertisers who use the Content Network.

[nyet]

click on the keyword in the mamagement reports opens new window and does a search on the keyword in google.

[AdWordsAdvisor]

I'm glad to see another 'Adwords Features I'd Like to See' thread developing, and I'll be pleased to forward your feedback along to an ever-increasing body of interested Googlers.

I hope you'll keep those ideas/thoughts/comments/suggestions coming in.

Much appreciated!

AWA

[inasisi]

nyet, were you replying to my request for the ability to search without affecting the impression count?

If so can you please explain it in greater detail as I do not see any links any of the management reports.

[AdWordsAdvisor]

nyet, were you replying to my request for the ability to search without affecting the impression count?

If so can you please explain it in greater detail as I do not see any links any of the management reports.

Inasisi, perhaps I shouldn't speak for nyet, who I am reasonably sure was just making a suggestion of his or her own.

However, the capability that nyet was speaking of is not (at present) available from within an account - which would go a fair ways towards explaining why you couldn't find it. ;)

Sorry if that post got your hopes up!

AWA

[Chris_D]

When you are at the keyword level and you want to edit a keyword matchtype, you have to click on edit keywords, then scroll through multiple keywords to find the one you want to change. I realise there is a tool you can use to edit your keywords, but even then you have to change all
the keywords you wish to edit to the same matchtype.

Is that right?

If it is, then maybe Google could consider creating a button on the adwords interface (like the “edit CPC/URL” button) called “edit matchtype” or "edit selected keywords".

Then you could select the keywords you wish to edit then change them accordingly (e.g. if you want to change them to the same or different match type) without having to find them manually.

[eWhisper]

An account budget as opposed to a campaign daily/monthly budget.

There are many accounts where the entire account monthly spend is what I'm looking at - not necessarily on a campaign level. The only reason I might have 20 campaigns is due to the total number of keywords, and that it takes that many adgroups/campaigns to fit in those total keyword themes. So, I don't mind if one campaign spends more and one less from week to week as long as the total account budget isn't exceeded.

[cline]

On the Change Maximum Cost-Per-Clicks (CPCs) tool I'd like an option to not change bids on keywords that are at the default bid.

[AdWordsAdvisor]

Glad to see this thread is still alive and kicking. ;)

I'm already compiling requests for this week's Advertiser Feedback Report - so this is an excellent time to post more ideas and feature requests.

Thanks for the new posts, and please keep 'em coming!

AWA

[eWhisper]

Integrate local.google.com with adwords.google.com so a small business without a website can use their Google profile page to advertise on the net.

Right now, it takes around 6-8 weeks to make local.google.com profiles show up - doesn't work for businesses (too much instant gratification necessary in the ad world).

There are a lot of businesses without websites who would love to advertise on Google - help them out ;)

[mwilliams]

oh!

i would love to be able to see what sites my content ads are appearing on. (our server logs are difficult to access.) someone recently mentioned they would like to hand pick the content sites they want to show up on. that would be great too but i don't know how feasible it is (google would lose money). in the meantime i'd like to at least see the sites i'm showing on. i spend a lot of money on content!

i would also love to be able to turn off content match for a specific AdGroup. this is a big one for me!

another one that i've seen mentioned before, it would be great to see a list of current bids and/or have the option of bidding to position.

[cline]

BTW, I think eWhisper's suggestion about account-level budgets are a great idea. I occasionally have clients testing Adwords using multi-campaign programs to achieve geo targeting or just to make analysis simpler. They'd like to be able to cap their budgets during their testing periods.

[inasisi]

In all the Campaign Management tables in the Web Interface, there are 2 columns on Conv. Rate and Cost/Conv. For all those AdWords users who do not use Conversion Tracking(which I am sure there are quite a few) this is a waste of valuable real estate. Instead of those two number, would it be possible to show the number of clicks and cost of the previous corresponding period. So if the time filter is yesterday, these 2 numbers would correspond to number of clicks and cost from 2 days ago. If the filter is this month, these 2 numbers should be the clicks and cost from the last month.

This would be a great way of seeing how I am doing now when compared to the previous period.

[bakedjake]

Instant content network activation for advertisers with a minimum monthly spend.

This 2-3 day stuff is getting rediculous.

[cline]

I'd like to be able to permanently turn off the notice that says:

"This Ad Group contains keywords that aren't performing well. These keywords are currently under evaluation and may potentially be disabled. Please improve the keyword(s) labeled 'in trial' or 'on hold' below."

[HitProf]

- I'd like a history feature with which I can select a single keyword or a group of keywords and see how it performs over time, with changes in cpc etc
I'd like to see:

* the actual searches the ad was shown on

* a 'diagnose' button next to each keyword which leads directly to the diagnosis tool [adwords.google.com]with the right values pre set

* more time before time out / no time out at all

* more stable system throughout (no more "your last changes...")

I'll add one more :)

* matching ad text against keyword when multiple ads are available in one group

[corbing]

Allow a second "backup" credit card on your account. If the first one is declined, it will automatically try the second card. I've had issues where I was over my total limit or daily limit on a credit card and the account was shut down until I could input a different card number.

[HitProf]

One more wish: differentiate between broad match for the exact words vs. similar words (like it used to be), making the "extra words" optional. See also: [webmasterworld.com...]

Example: I bid on broadmatch terms for widgets, because I want all sorts of queries with widgets covered:
- where do i find widgets
- send witgets post
- widgets info
- green widgets

I also make different adgroups for different types of widgets:
- a group for brand 1 (with AND without the word widget)
- a group for type 2 (with AND without the word widget)

But Google regularly shows the general ad for the brand/type-related queries, even if the type-query doesn't match a single word in the general group. Google may also display the ad for type 2 on a query for brand 1.

The only solution I know of is to exclude all words in other adgroups, which is a waste of time, money and resources.

It would be a lot better if broadmatch would stick to the general words only, unless otherwise specified.

[dave741]

Please add some possibility for the advertiser to find out which words are flagged by the system because they require review and approval before they could run.

[nyet]

I'd like to see proactive email notification of major changes in the pricing/ranking logic used prior to the change.

Putting major changes quietly into an online FAQ does not cut it.

[fischermx]

Have a list of sites which you don't want your ads appearing on. I think this is a lot more easier to handle the black list than have a white list of allowed sites.
Ooh, well, why not having both and choose under which approach you want to run?

Also, similary told about credit cards, I'd say : allow multiple credit cards, just like paypal and allow to setup maximum spend on each.

[werty]

It would be nice if you redid your search results pages inside the control panel.

When I search for a term it gives me a list of all the terms that match, not bad...but when I want to edit more then one it starts to take a while. It would be nice to follow something along the lines of this:

I type my terms and hit search:

A list is displayed and you can have no refreshing (open instantly on the same page) edit buttons that would allow me to change the URL and the Bid price from the search results page.

Also a checkbox next to the terms that would help me delete terms more efficiently.

Then a submit button on the bottom to apply the changes.

Another feature I would like to see would again be the ability to have more than 25 campaigns per account, and the ability to move adgroups from one campaign to the next.

[AdWordsAdvisor]

Thanks for the new posts to this thread, which I'll happily pass on to the appropriate teams.

So far, I've 'escalated' everything up to and including bakedjake's post #18. Anything after that will get forwarded tomorrow.

I'm always delighted to see this thread still ticking along (Number 4 now!). So, thanks again. :)

AWA

[cline]

The ideas from our wish list that Adwords Professionals be able to link to a page on Google as proof that they are certified and that they should get promotional credits to provide to new clients have now become reality.

[MovingOnUp]

When the Terms and Conditions change, highlight the changes.

[eWhisper]

It would be nice if you redid your search results pages inside the control panel.

Agreed.

The search functionality could be much improved. The fact that 'advanced search' techniques don't exist which can be applied on Google.com is kind of odd. "quoted searches" for phrases don't work properly. If I'm looking for a term in an account with 100k+ keywords, it can be difficult as Google matches every keyword in the search term to what's in my account - still the only place where fewer words in a search term bring up better results.