I'd like to see Google offer a free malware (aka "spyware", "adware", "scumware") remover (e.g. Ad-Aware) that does not remove ad-tracking cookies.
So many of the malware removers out there treat ad tracking cookies as something consumers should remove from their computers. Conversion tracking for Adwords depends on ad-tracking cookies. Google needs to dissuade consumers from deleting these cookies so that we Adwords advertisers can better manage our ad campaigns. The best way to do it would be for Google to give users a free malware remover that just removes the bad stuff, not the benign ad-tracking cookies.
Since Google has a huge audience, and since its users have great trust in Google, Google's malware remover would be quickly adopted and would supplant the other malware removers that are removing our cookies.
Other benefits would accrue to Google. Much of this malware is designed to direct search traffic to search engines other than Google. Google could help stop this.
Users are really irritated by the browser hijackers. Helping them to prevent this would help ensure user loyalty, much the same way the Google Toolbar's anti-popup feature helps secure user loyalty.
I've already started this week's Advertiser Feedback Report, so keep them coming. ;)
AWA
I'd also like to see the exact keywords for each search, or at least see them in the keywords tool. The limit for words to show there is way too high. We can use these to better define our negatives and thus improve both our CTR and Google's quality of ads shown.
I would be able to set a restore point on my account make an unlimited number of changes, biddings, keyword deletion, etc. and then see how it performs, if it does not work better then how the campiagn worked before then I could restore it with the click of a button. Hours/days could be saved, plus it would allow me to "safely" experiment with radical changes and see what the end result was and whether or not I would want to keep it.
The next would be a report that would find duplicate keywords. It would spit out a list, with the following columns: term - campaign - adgroup - CPC - URL and ask you to idenify the ones you would want to get rid off with check boxes. Fill in the boxes hit submit and there goes the duplicate keywords in the account.
If the duplicate report exists please tell me how to find it.
The only problem is that if you get keywords disabled, might still be disabled with the old upload as well.
Any others for this week? You have about, oh, say, another 4 hours to get them in for tonight's report. ;)
Your feedback is much appreciated, as always.
AWA
The quality of this localization feature depends entirely on the correct determination of the user's IP address location. Which is horrible as far as I can tell. (May be better elsewehre.) Does Google use the best possible IP location detection? If not, please upgrade. If yes, throw away feature please.
It works against any advertiser using it when it labels the ad in the wrong place. Or doesn't show up where it should. And does show up where it shouldn't.
I know I've mentioned this before, did a few suggestions earlier about how to improve this by giving the advertiser control over the feature.
AWA please remind: most advertisers are not aware of this problem because they can't see their own ads with the wrong label so you may get fewer complaints about this feater than expected.
