I'd like to see Google offer a free malware (aka "spyware", "adware", "scumware") remover (e.g. Ad-Aware) that does not remove ad-tracking cookies.
So many of the malware removers out there treat ad tracking cookies as something consumers should remove from their computers. Conversion tracking for Adwords depends on ad-tracking cookies. Google needs to dissuade consumers from deleting these cookies so that we Adwords advertisers can better manage our ad campaigns. The best way to do it would be for Google to give users a free malware remover that just removes the bad stuff, not the benign ad-tracking cookies.
Since Google has a huge audience, and since its users have great trust in Google, Google's malware remover would be quickly adopted and would supplant the other malware removers that are removing our cookies.
Other benefits would accrue to Google. Much of this malware is designed to direct search traffic to search engines other than Google. Google could help stop this.
Users are really irritated by the browser hijackers. Helping them to prevent this would help ensure user loyalty, much the same way the Google Toolbar's anti-popup feature helps secure user loyalty.
Any late-breaking ideas? Last call! For this week, anyway...
;)AWA
Make the Adwords Support ticketing system visible to us. Right now for any support issues that we create by sending you an email or through the web form, there is no central place see all these issues. We are forced to dig through emails and then keep track of the status. Just now I realized that one of my tickets has been open for a month now.
Very interesting concept, inasisi. But let's take this one step further before I pass it on. Where and how would you (ideally) like to see this? On some kind of 'notifications' page when you first log in, or as a link from the Campaign Summary page, or what?
Your thoughts?
AWA
Currently, if we can't get a hold of our account manager, and we have a semi-urgent issue, the common response we get when we call in is "we can't touch your account, you have an account manager".
We look at the account manager as more of an expediter to the more technical groups for support issues and/or a path to faster review and approval of ads. Since these are the areas of value to us, I would like better processes on Google's part to enable employees other than our account manager to accomplish these tasks.
Why executables inside a zip are not allowed in gmail!?
Even worst, there's no place for the list of all the not allowed extensions.
Now when I edit an existing ad, the first line of the ad is at the top of my screen. I have to scroll up to see the example as I make changes. I wish the example ad was at the top of the screen. Otherwise, it really serves no purpose if you can't see it while making changes.
When creating a new ad, it would be great if we could choose which existing ad it should be based on. With most ads, we're just tweaking a word or two, but it seems like it never defaults to the ad that is most similar to the one I'm creating.
AWA, if this type of thing hasn't already been though of by engineers working on drafting time-sensitive-ads, please fwd.
I'm hoping to also see really neat tools that work with time-sensitive-ads such as time-sensitive-tracking including CTR and AD-POSTION for selected time range(s). The ONLY way you can get the most out of time-sensitive-ad-delivery is by having very detailed time-sensitive-statistics.
Yes, I have two or three ad groups (not campaigns) that I'd like to switch on only at the weekend since they are more likely to catch "hobby" users. Usually I have more pressing things to do (like sleep) at what I take to be the best switchover times, so I leave them off for weeks at a time and a (small) pot of money goes unspent!
I'd also really like a breakdown from AdWords of when (time of day, day of week) the clicks come in on each group and location (eg US, UK, unknown) so that I can target better. If G has to hide some detail for security reasons that's fine, but some basics would be good and would save me hacking more and more of this code myself.
Rgds
Damon
YES, YES, and YES! Add my vote!
I know it has been said before, but when you've got many adgroups in a campaign for different urls...
Alternatively, and what would be equally nice... the ability to move adgroups around between campaigns without the fear of losing CTR history.
Hey, check the 'Tools' link...
;) AWA
Thanks AWA, this has been a much wished for feature.
I'm kinda tickled. :)
AWA
I would also love to see Google provide more direct info, upon logging in to our accounts, about such issues as current technical problems, account reviews, pending changes and new features, as well as some form of suggestion box possibly listing the status of previous suggestions made so that we can add our vote and/or comments. Our inputs could automatically alert our dedicated Google reps, so they can respond personally. Particualarly good suggestions should get rewarded with some credits to the suggester's account ;-)
Sometimes we just want to vent and WW's annonymity is good, but other times it would be nice to get a personal response from a dedicated Google rep who might be able to provide us a workaround to something, etc.
This would have the added value to Google of getting real-time survey feedback from us - so they can keep us happy :)
If not that is another feature request.
Call me pathetic. But it's the little things that keep me happy. ;)
Anyway, I've just updated the Advertiser Feedback report with the latest, and I hope you'll keep them coming.
BTW, very interesting idea werty, in your last post. I've already passed it today, during a chance hallway encounter with just the right guy. ;)
AWA
Just curious if you will be looking at the "Campaign Negative Sites" for all of the advertisers and zapping content partners who show up more than X amount of times?
If this is done automatically, it could lead to an interesting problem.
If someone has access to several hundred (or thousands of accounts), and decides to 'negative site spam' Google accounts for a publisher - one could theoretically auto disable anyone they don't like.
Instead of advertisers worrying about being shown on spammy sites, publishers will worry about advertisers mass blocking their sites.
Another question/suggestion, why dont you make these "campaign negative sites" work for your search partners as well? It would be sweet to throw www.google.com, www.aol.com etc in my list to be able to be seen only in the content network - I am thinking some cheap branding campaigns at .05 a click. Either that or just have google as a check box in the campaign settings page like you have search partners and content network.
An example would be
www.example.com/somepage.jsp
for regular ad
and
www.example.com/somepage.jsp?content=1
This would enable us to evaluate the effectiveness of content ads.
while, you may be able to try and guess from Referrer url, this is not 100% reliable.
[edited by: eWhisper at 7:03 pm (utc) on May 6, 2005]
[edit reason] Please use example.com for sample links [/edit]
Now that Urchin is a Google product, give away free bonus subscriptions to the "Urchin 6 On Demand" web analytics to those advertisers that spend x dollars on Adwords per month.
After all, Urchin 6 is all about "Increase conversions. Make more profit."
On second thought, a free version to ALL AdWords advertisers wouldn't be a bad idea either :)
One of those burried features of adwords.
I think I noticed a glitch in the contact process. On the contact form is a question for the client number but this does not appear in the reply email from support. Given a recent experience, I think this number doesn't come through.
Now lets see if this works in combination with other tracking codes.
It would be great if we could "pause" creatives, instead of having to delete them and resubmit if we want to use them again. Some creatives work well for us during the week and others work well on the weekend. Maybe offer an "ad" pause feature within an adgroup, in addition to the delete function.
This might take some stress off the folks that have to review all these ads. It would at least in our account and would allow us to just turn on and off advertisements and be able to advertise to the whole network within hours instead of days.
Create two AdGroups, one for each creative or group of creatives. Use identical keywords in both.
Pause one or the other depending on which creative you want to run.
Through the Google Adwords API, you could re-activate deleted Creatives. You could also automate this process of turning it on during the weekday and turning it off during the weekends so on. So The API is a real good fit for you.
BTW, I never understood why Google did not allow this feature through the User Interface.
