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Google Adwords Features I'd Like to See, #2

Continued. Share ideas for making your life easier.



11:10 pm on Feb 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'd like to have a flag column for keywords. Of course, the meaning of the flag would be up to the user. I'd use it to note low-performing keywords that I'd researched to death and can't improve any more. This would help prevent me from unnecessarily re-doing work. It could be really handy for those of us managing large accounts and/or large numbers of accounts.


12:35 am on Feb 12, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

In some respects the ability to sort the data by columns will give you a pseudo flag.

We tend to sort by price/CTR/position depending on what we are trying to achieve with the keyword(s), but equally you could sort by Status to work on the at risk keywords, or learn from the strong ones data.

It's a veritable cornucopia of data, and if you know what to do with it.......


1:06 am on Feb 12, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

webdiversity, that's good advice, but I already do that. And it works fine if you can remember what you've done. The problem is that terms can change status positions over time. At time A one may refine to the nth the targeting for the At Risk terms. At time B, some of those terms have changed status, and other terms have been added to the At Risk status. Now, which ones did you work really hard to refine, and which ones haven't gotten the full targeting treatment? I have trouble remembering.


3:47 pm on Feb 12, 2004 (gmt 0)

10+ Year Member

The keywords in the GAW interface should themselves be a hyper link to a google search on that keyword or term.

i.e. clicking 'red widget' opens a new window to:
[google.com ]


4:47 pm on Feb 12, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

nice one qfguy!


6:19 pm on Feb 12, 2004 (gmt 0)

I'd like to see AdWords expose an API so that third party developers can write software on top of it and implement all these great suggestions. ;)


7:48 pm on Feb 12, 2004 (gmt 0)

10+ Year Member

1) Public list of all AdSense affiliates running ads on given keywords. This would make it easier for me to identify copyright violators, as in my experience most AdSense sites in my main area have plagiarized from my client or my client's competitors.

2) Remove copyright violators from AdSense program. Google responded to my request by saying that they are not in the business of policing copyright and it is between the owner and plagiarists. While the offending sites take down the content immediately upon getting a letter from our lawyer, they just put something else up and continue to run AdSense. Google has no responsibility to police, I agree, but they will shore up eroding advertiser confidence in the AdWords program if they do so.

3) Turn down one-page websites when they apply to become AdSense affiliates

4) Refuse admission to AdSense for any site that has not been on the Internet for at least six months.

5) In fact, I'd prefer that Google drop the AdSense program altogether, although that won't happen.


7:52 pm on Feb 12, 2004 (gmt 0)

Copyright Violation is an issue for the federal government, not Google.

The government is going to make it a jail term if you don't enter in accurate whois information. This should help solve your problem.

Michael Anthony

8:53 pm on Feb 13, 2004 (gmt 0)

I'd like to be able to dynamically insert the keyword into the URL string, which would then mean that when I'm using PPC for a aff program that goes straight through to the merchant, I can pick up the referring keyword from my aff stats.

For example, for CJ, I can now use
www.qksrv.net.click=1213***1-*12454?sid=Google to tell me that the traffic originated from Google, but instead I would like to use
which would tell me that the traffic originated from a Google surfer clicking on x keyword, without me having to rewrite the URL for each keyword.

BTW, AWA, if this already exists, please point me in the right direction.


9:21 pm on Feb 13, 2004 (gmt 0)

10+ Year Member

I'd like to see the ability to pause individual ad copies. I sell a VERY popular widget with different capacities (they go on sale ever so often), I'd LOVE to be able to put them in one group and be able to pause and unpause ads for the different capacities (plus pausing and unpausing sale ads). It seems like I can pause everything else, so why not have ad copies pauseable?

archie goodwin

9:13 pm on Feb 18, 2004 (gmt 0)

10+ Year Member

I'd like to be able to set a daily budget at the adgroup level in addition to the campaign level. An interface that would allow the user to allocate how the campaign budget should be divided between adgroups would be nice.

Another option would be if I could move an adgroup to a different campaign without losing its history. Then I could simply set up a "testing" campaign, and then move the adgroups into their appropriate campaign.

I'm testing out a high spending new adgroup within an existing campaign and have had to significantly lower the daily budget until I see some ROI #'s. Unfortunately, but expectedly, it also slows delivery another adgroup that performs very well.


11:28 pm on Feb 18, 2004 (gmt 0)

I'd like to see some better integration with GoToast... For those of us who juggle large campaigns running on multiple providers.


8:16 pm on Feb 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

One of our suggestions got implemented. See [webmasterworld.com...]


8:26 pm on Feb 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

beren: While I emphatize with your problem, your disagreement with adsense has little to do with adwords, specially since advertisers have the option to opt-out.

Call me sarcastic, but I see this as an opportunity to sell your clients on a "copyright protection service" where you use the SEs to hunt down for copyright violators and release the hounds on them.


8:30 am on Feb 20, 2004 (gmt 0)

10+ Year Member

The cost/conversion column currently calculates "0" conversions as a cost of $0.00 instead of infinite. So when you sort by cost/conversion, keyphrases with no conversions show up as being the best converting terms, (at the wrong end of the spectrum). Zero conversions should be displayed as "-" with the highest conversion cost, not lowest.

For that matter, cost/conversion can be wildly skewed by a small sample size. I'd love to see a conversion "threshold" option, so Google only shows cost/conversion if I have a given number of conversions.

I know other ROI programs are working on this option.


1:37 am on Feb 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

In the case of an ad group with multiple creatives, if a user does a multi-page search I'd like to see Adwords systematically rotate through all the creatives.


9:02 am on Feb 23, 2004 (gmt 0)

10+ Year Member

Can we have the choice of countries organised so that it's less time consuming? How much time does everyone here spend puzzling over they want their ad to appear in St Pierre and Mequelon?

Either a) offer us blocs
European Union, Africa, Middleast etc

or if that's too politically charged

b) offer us the chance to save a selection of countries for future use. Save this selection as...

Shouldn't be too difficult. Apologies if this one's appeared before, but it's not in this thread, so no harm in keeping the pressure on.


11:24 am on Feb 23, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I have to reiterate this one again. I use client credit cards and not my own, which means their contact info and names are displayed. If G ever gives me a call, I often don't get the message as the clients just don't realize why G is calling.

The ability to store a different contact info from the billing info is still the tops on my wish list.

The second would be the ability to move KWs/Ads from one group to another without losing it's ctr and history. If the ads and KWs are approved, being able to keep the info and just move them without adding anything new would solve a lot of headaches.


1:24 pm on Feb 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

ditto what eWhisper said! There needs to be distinct contact info for the person managing the account.


5:52 pm on Feb 23, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

No kidding, it does my heart good to see this thread still alive and kicking as "#2 Continued". Many excellent suggestions are made here, and are passed on to the appropriate folks each week.

Just to be a little clearer about what I mean when I say 'passed on', for those who may be newer to WebmasterWorld:

I'm a long-time AdWords employee, and one of my favorite roles is to compile product feedback I've heard on the phone, in advertiser emails, and in posts on this forum - and send the feedback to the appropriate teams. The recipients include AdWords management, and product development teams. So your thoughts are truly heard.



7:42 pm on Feb 23, 2004 (gmt 0)

10+ Year Member

How about statistics for Impressions, Clicks and CTR for Google only as well as the total statistics for Google + Google partners.


11:30 pm on Feb 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'd like to see Adwords extend the traditional media discount ad agencies receive to those of us who make a living convincing clients they should advertise on Adwords, and seting up and managing their campaigns.

Obviously, this would be to the benefit of folks like me, but it would also be to the benefit of Adwords, too. Here are some reasons:

1. Professionals understand better how to do keyword targeting and to use all those complicated targeting features. Better Adwords targeting means more relevant results for users.

I have clients who find the - " " [ ] bit almost impossible to understand. That may seem unbelievable to all those Ph.D.s at Google, but there are some people who manage to have thriving online businesses without being able to readily understand such logic. This makes for more relevant results. For example, I have one client whose only form of advertising is Adwords and Overture. He set up his campaigns himself and ran them for months beforing hiring me to redo them. His most important keyword is a word that has two very different meanings. A bit of keyword research gave me a basket full of words that went with one meaning and not the other. He was even aware of many of the most common of these terms based on common usage. Did his Adwords targeting screen for them? No. All he did was simple broad matching. He knew he wasn't getting all he could out of Adwords, but he couldn't figure out how to do it after months of playing with it. He's not a stupid guy. He runs a nice profitable business. It was just too convoluted and too time consuming for him to figure it out himself.

2. Professionals reduce Adwords' customer service costs. We know what we're doing, so we ask fewer dumb questions. And if the client has a question, they ask us -- not Adwords customer service.

3. Campaigns accidentlly go dark with the client responsible for direct payment. Most of my clients that pay Adwords directly have had at some time or another a problem with their credit card causing them to go dark for a few days. I have 2 clients whose Adwords I pay for directly, then bill them. Since I'm responsible for ensuring their ads are online, I ensure that they never go dark. Also, if I were to get paid for ensuring they never went dark, one could be doubly sure that going dark would never happen.

4. Professionals create bigger campaigns. For example, the clients who have turned over their home-built campaigns to me have always end up spending more on Adwords because they've missed so many advertising opportunities. Professional campaigns produce more revenue for Adwords.

5. It takes effort to convince clients they should run Adwords. We're selling Adwords for you, and making the adertiser pay us for the sales effort. Couldn't there be a more fair system?


1:42 am on Feb 24, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Very well stated, cline. I'll certainly pass this on. Thanks for taking the time to be so thorough and clear.



2:15 pm on Feb 24, 2004 (gmt 0)

10+ Year Member

I would like to be able to migrate keywords from one ad group to another. At this time, I don't think there is a way to do that except by copying and pasting. Let me explain in more detail.

Suppose I start off a campaign with just one ad group and I include a whole bunch of keywords in it. After some time, I notice that "red widgets" are getting really good CTR and want to create an ad group for itself. Now I want to delete all keywords relating to "red widgets" from ad group #1 and move them to ad group #2. When I do a keyword search in ad group #1, it would be nice to have an option to select those keywords and move them to ad group #2. In order to do that now, I have to cut and
paste which is time consuming.

So how about it AWA? :)


7:55 pm on Feb 24, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

So how about it AWA? :)

This is shaping up as the most frequently made request, I think. I'll certainly pass it on, internetguy.



10:30 pm on Feb 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

AWA, if it would be useful for you folks I bet a bunch of us here would help you rate/rank/prioritize a list features that Adwords is considering.


12:57 am on Feb 25, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

cline, for competitive reasons it isn't really possible for me to detail the future plans for AdWords features and enchancements. ;)

Much as I might want to give all y'all a sneak peek, I value my job too much!



1:18 am on Feb 25, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

AWA, sorry! I should have been more specific. I meant the suggestions that have been posted in this thread that Adwords is considering. Rather than for us to occasionally chip in and say we like a suggestion someone else has made, perhaps it would be useful to see which suggestions several of us consider to be particularly important.


1:23 am on Feb 25, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Ah, now I understand! Good idea.

You volunteering to take charge of that project? ;) I'll be happy to foward the results!



3:36 pm on Feb 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

AWA, sorry, no, not volunteering otherwise I'd need to add another item to the list in post #22 ;)

But, I do have another feature idea:

Backup Credit Card
Here's some copy for you: "If for some reason the charge will not go through on the primary credit card, is there a back-up credit card that could be charged to to ensure that your ads do not go offline while the problem with the primary credit card is being addressed?"

Every once in awhile I'll have a client go dark due to some credit card problem. The client really doesn't want to go dark, and I'm sure Adwords doesn't want them to go dark either. There's not always someone around to respond quickly to the email notices. It would be nice to have an automatic back-up.

This 76 message thread spans 3 pages: 76

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