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We tend to sort by price/CTR/position depending on what we are trying to achieve with the keyword(s), but equally you could sort by Status to work on the at risk keywords, or learn from the strong ones data.
It's a veritable cornucopia of data, and if you know what to do with it.......
2) Remove copyright violators from AdSense program. Google responded to my request by saying that they are not in the business of policing copyright and it is between the owner and plagiarists. While the offending sites take down the content immediately upon getting a letter from our lawyer, they just put something else up and continue to run AdSense. Google has no responsibility to police, I agree, but they will shore up eroding advertiser confidence in the AdWords program if they do so.
3) Turn down one-page websites when they apply to become AdSense affiliates
4) Refuse admission to AdSense for any site that has not been on the Internet for at least six months.
5) In fact, I'd prefer that Google drop the AdSense program altogether, although that won't happen.
For example, for CJ, I can now use
www.qksrv.net.click=1213***1-*12454?sid=Google to tell me that the traffic originated from Google, but instead I would like to use
which would tell me that the traffic originated from a Google surfer clicking on x keyword, without me having to rewrite the URL for each keyword.
BTW, AWA, if this already exists, please point me in the right direction.
Another option would be if I could move an adgroup to a different campaign without losing its history. Then I could simply set up a "testing" campaign, and then move the adgroups into their appropriate campaign.
I'm testing out a high spending new adgroup within an existing campaign and have had to significantly lower the daily budget until I see some ROI #'s. Unfortunately, but expectedly, it also slows delivery another adgroup that performs very well.
Call me sarcastic, but I see this as an opportunity to sell your clients on a "copyright protection service" where you use the SEs to hunt down for copyright violators and release the hounds on them.
For that matter, cost/conversion can be wildly skewed by a small sample size. I'd love to see a conversion "threshold" option, so Google only shows cost/conversion if I have a given number of conversions.
I know other ROI programs are working on this option.
Either a) offer us blocs
European Union, Africa, Middleast etc
or if that's too politically charged
b) offer us the chance to save a selection of countries for future use. Save this selection as...
Shouldn't be too difficult. Apologies if this one's appeared before, but it's not in this thread, so no harm in keeping the pressure on.
The ability to store a different contact info from the billing info is still the tops on my wish list.
The second would be the ability to move KWs/Ads from one group to another without losing it's ctr and history. If the ads and KWs are approved, being able to keep the info and just move them without adding anything new would solve a lot of headaches.
Just to be a little clearer about what I mean when I say 'passed on', for those who may be newer to WebmasterWorld:
I'm a long-time AdWords employee, and one of my favorite roles is to compile product feedback I've heard on the phone, in advertiser emails, and in posts on this forum - and send the feedback to the appropriate teams. The recipients include AdWords management, and product development teams. So your thoughts are truly heard.
Obviously, this would be to the benefit of folks like me, but it would also be to the benefit of Adwords, too. Here are some reasons:
1. Professionals understand better how to do keyword targeting and to use all those complicated targeting features. Better Adwords targeting means more relevant results for users.
I have clients who find the - " " [ ] bit almost impossible to understand. That may seem unbelievable to all those Ph.D.s at Google, but there are some people who manage to have thriving online businesses without being able to readily understand such logic. This makes for more relevant results. For example, I have one client whose only form of advertising is Adwords and Overture. He set up his campaigns himself and ran them for months beforing hiring me to redo them. His most important keyword is a word that has two very different meanings. A bit of keyword research gave me a basket full of words that went with one meaning and not the other. He was even aware of many of the most common of these terms based on common usage. Did his Adwords targeting screen for them? No. All he did was simple broad matching. He knew he wasn't getting all he could out of Adwords, but he couldn't figure out how to do it after months of playing with it. He's not a stupid guy. He runs a nice profitable business. It was just too convoluted and too time consuming for him to figure it out himself.
2. Professionals reduce Adwords' customer service costs. We know what we're doing, so we ask fewer dumb questions. And if the client has a question, they ask us -- not Adwords customer service.
3. Campaigns accidentlly go dark with the client responsible for direct payment. Most of my clients that pay Adwords directly have had at some time or another a problem with their credit card causing them to go dark for a few days. I have 2 clients whose Adwords I pay for directly, then bill them. Since I'm responsible for ensuring their ads are online, I ensure that they never go dark. Also, if I were to get paid for ensuring they never went dark, one could be doubly sure that going dark would never happen.
4. Professionals create bigger campaigns. For example, the clients who have turned over their home-built campaigns to me have always end up spending more on Adwords because they've missed so many advertising opportunities. Professional campaigns produce more revenue for Adwords.
5. It takes effort to convince clients they should run Adwords. We're selling Adwords for you, and making the adertiser pay us for the sales effort. Couldn't there be a more fair system?
Suppose I start off a campaign with just one ad group and I include a whole bunch of keywords in it. After some time, I notice that "red widgets" are getting really good CTR and want to create an ad group for itself. Now I want to delete all keywords relating to "red widgets" from ad group #1 and move them to ad group #2. When I do a keyword search in ad group #1, it would be nice to have an option to select those keywords and move them to ad group #2. In order to do that now, I have to cut and
paste which is time consuming.
So how about it AWA? :)
But, I do have another feature idea:
Backup Credit Card
Here's some copy for you: "If for some reason the charge will not go through on the primary credit card, is there a back-up credit card that could be charged to to ensure that your ads do not go offline while the problem with the primary credit card is being addressed?"
Every once in awhile I'll have a client go dark due to some credit card problem. The client really doesn't want to go dark, and I'm sure Adwords doesn't want them to go dark either. There's not always someone around to respond quickly to the email notices. It would be nice to have an automatic back-up.