Google Adwords Features I'd Like to See, #2

Continued. Share ideas for making your life easier.

[cline]

I'd like to have a flag column for keywords. Of course, the meaning of the flag would be up to the user. I'd use it to note low-performing keywords that I'd researched to death and can't improve any more. This would help prevent me from unnecessarily re-doing work. It could be really handy for those of us managing large accounts and/or large numbers of accounts.

[Enquiro]

Hello AWA,

I recently participated in a webinar hosted by (*dare i say) OVERTURE. Although I have been monitoring my OV PPC account for some time, I found the webinar very useful and informative.

I would be very interested in participating in an Adwords webinar.

As Google is King, I am curious how the King will react.

[AdWordsAdvisor]

I recently participated in a webinar hosted by (*dare i say) OVERTURE. Although I have been monitoring my OV PPC account for some time, I found the webinar very useful and informative.

I would be very interested in participating in an Adwords webinar.

I completely agree, Enquiro! I'd also be interested in participating. ;)

Thanks to you, and to all the others have contributed ideas to this thread. I'm about half an hour away from sending these on to the appropriate folks, as I do each Friday evening.

Thanks again!

AWA

[cline]

I'd like to be able to analyze campaigns by time of day. Lots of people think that daypart matters. I'm personally not so sure. I'd love to see the conversion data as a function of daypart.

If the data warranted it, then I might want features for managing dayparts.

[madman21]

Not sure if this is possible.
I would like to be able to use {KeyWord} in the destination urls. For example,
qksrv.net/click-****xxx-xxxxx?sid={Keyword}

This would be handy for tracking CJ affiliate program advertising.

[cline]

I'd like to see traffic estimates based on a time period greater than a day. <0.1 per day is anywhere from 0 to 50 per year. For some high-value niche targeting, 50 per year is a lot.

[AdWordsAdvisor]

Interesting thought, cline.

Do you picture this as a advertiser-selected setting? Or are you thinking that the default should just be longer than a day?

AWA

[madman21]

AWA,

Definitely an advertiser-selected setting. Otherwise this could affect daily budgeting.

Steve

[Michael Anthony]

"I would like to be able to use {KeyWord} in the destination urls. For example,
qksrv.net/click-********-xxxxx?sid={Keyword}"

yep - me too, as mentioned about 200 messages ago, but no reply from AWA?

[shakers]

Would it be too much to ask for there not to be a double nbsp in the middle of the ad texts for those that head north?

For advertisers who use both lines of the ad in a single sentence, I always feel it looks disjointed, awkward, and unprofessional to see the larger than normal gap.

Who still uses a double space at the end of a sentence now? I've always been told it's outdated!

[shakers]

Would it be too much to ask for there not to be a double nbsp in the middle of the ad texts for those that head north?

For advertisers who use both lines of the ad in a single sentence, I always feel it looks dis

[cline]

AWA, the time period for estimating traffic is probably more a function of the degree of detail that Adwords has than any other issue.

Using a different time period other than a day is just a nice to have. As an advertiser it would not affect my decisions.

It may also be important to consider that most campaigns have day-of-the-week effects. I've plotted out some of my clients' campaigns' daily traffic and it looks like a big-toothed saw.

[cline]

I'd like to be able to specify content and search sites to not run ads on -- and this should include Google.com. For example, I've got one major term that looks like it does great on Google's search partners (probably esp. AOL) but not on Google itself. Consequently I cannot run it anymore, but if I could exclude it from being delivered on Google.com I bet I could get it to work.

On content targeting there's a major site that's a competitor that runs Adsense and the quality of the traffic from there is not as good as from other content sites. Because of this I had to massively trim back all content targeting on the account. If I could exclude that site, I could increase content-targeted delivery.

[Gundamknight]

Just a GUI suggestion, but a real Calendar at the Campaign Management homepage would be useful.

I step through and look at daily results a lot, and changing the drop-downs and clicking Go can be a bit tedious. Even "Next Day" and "Previous Day" would be helpful.

[PCInk]

A quick warning: I won this last time, but I got nothing :(

I would like to see the advert rotate scrapped and the most relevant advert be displayed, is one seems relevant to the keywords.

e.g.) If I have two adverts and one says "Blue Sweets" and the other "Red Sweets" and I have the keywords "Blue sweets" and "red sweets", I would like AdWord to understand that when I type in blue sweets, the blue sweets advert is the one which is displayed.

P.S. Mr AdWordsAdvisor, this would increase our clickthroughs, thus reducing dropped adverts for low clickthroughs and increase your finances at the same time!

----

Suggestion 2:

I would like to have the option to decide where adverts will be displayed. I may want an advert group to be displayed on AdSense only (not on Google). I may want an advert to appear on Google's search partners (but not AdSense). These options would be helpful.

[AdWordsAdvisor]

Thanks for the recent posts to this thread. As always, I'll pass these ideas on to the right folks here at AdWords tomorrow. Thanks for keeping this thread alive!

A quick warning: I won this last time, but I got nothing :(

PCInk, I've sort of steered clear of the undercurrent about a lack of a prize for your previous 'win' until now. But since this has come up again, I think I'll take a moment to comment.

First of all, I sincerely congratulate you for your excellent idea of 'global negative keywords'. It is a valuable feature, and many of us are very glad that it is now a part of the AdWords interface.

I'm struggling for a graceful way to say something, however, and here is my best shot: please know that with well above 150,00 advertisers, it is extremely rare for a suggestion to be made by only one person.

I've tried hard to not to say this before, but feel it may be time to say it out loud. And I don't mean to take anything at all away from the excellent ideas presented here.

However, I'd hope that we would not think of this thread as a contest, where someone posts an idea, and 'wins' if it is included in the AdWords interface. In my mind, the intent of this thread (and others like it) is to provide a place where anyone can present their 'wish list', and have their ideas seen by just the right people at Google.

IMO, when this is happening we're all winners. Because as I've said before, your ideas are taken very seriously.

However, bottom line, I can't really be in the 'prize' business here on WebmasterWorld.

Pardon me if I've been a bit more serious than usual. But this has been working on me a bit in the background. Thanks to all for 'listening'.

AWA

[PCInk]

Ah, that's the trouble with bulletin boards: humour doesn't travel well :) Smilies just don't work the way they should :(

It's not an undercurrent, I never expected anything anyway!

And of course were all winners. Particularly anyone posting at WebmasterWorld, where we can make a difference.

Suggesting anything to Overture would be next to useless I'm sure, so it is good to know that things get done at Google and that we can have an effect: But the speed that you rolled out the global negatives seem to indicate to me that I wasn't the only one suggesting this feature!

I'm sorry if you thought I was being serious. I have been a happy user of AdWords since the days of paying for the impression (not clicks). You've always had some great features, such as pause and resume, which is great for those with smaller budgets that need to be well controlled!

[PCInk]

...oh and was also good to note that when Google went PPC, Overture began to copy with their keyword matching techniques. And yet when Overture went to $0.10 minimum, Google ignored them and continued at the $0.05 minimum. Perfect for a small advertiser.

[AdWordsAdvisor]

Thanks for all of that PCInk. I feel positively lighthearted now!

Sorry to have misunderstood. :)

AWA

[cgrantski]

My priorities for what's been said so far. Three things where Google is trailing Overture on very useful features:

1. Ability to move keywords and ads (selectively) to other or new ad groups. The more experience I get w/ AdWords, the more I realize groups are important, and it's a total pain to re-create them.

2. A toggle setting for automatic appending of search keywords and a google identifier to the target URL.

3. A clear date for the start of a particular keyword. It helps evaluate success for the keyword.

[eWhisper]

When viewing the campaign and group summary pages, to be able to choose between, 'Search', 'Content partners', and All, for which stats are displayed.

This is a quick way to view campaign stats, and I'd often like to just see Search or Content numbers when quickly checking campaigns without having to look at every one individually if it doesn't look like it needs immediate attention.

[richardsi]

I would love to actually be able to use a 3rd party tool with AdWords to fully control my campaign....

Come on, Google... Overture's got no problem with it.

[cline]

I'd like to see some greater discounting of old data on disabled keywords so that the dreaded Disabled status goes away on terms that really shouldn't be disabled.

Here's a scenario:

Time 1 to time 2: Advertise successfully on keyword X.
Time 2: Competitor starts advertising on keyword X.
Time 2 to time 3: CTRs for keyword X fall due to competition.
Time 3: Keyword X disabled.
Time 4: Competitor stops advertising.
Time 5: Keyword X gets run a bit, even though it is disabled. CTRs are what they were before, but delivery is still slowed, and there's still "Disabled" showing.

[alkuma]

Within the same ad group, I'd like to have the facility to use a different ad for each country(the keywords stay the same.).
Currently this is possible if you have different campaigns.
Example:

Widgets: $20 only
for US

Widgets: Rs. 1000 only
for India

Widgets: $27 only
for Australia

The keywords and cpc are the same, only I want different ad copies for each country.

[yump]

Temporary budget ceiling facility. So if I go away, forget to pause all/some campaigns, then can't get to a PC or don't want to cos on holiday, I don't end up coming back to find the holiday has cost double. (Especially say if running Christmas campaigns at high cost and then forgetting to turn them off).

[BigRedOne]

I'd really like to have the ability to view the CTR for the last 1,000 impressions for each keyword.

Often, particularly with obscure keywords, the last 1,000 impressions may be spread over a number of months. I like to analyse my campaigns on a monthly basis and action any underperforming keywords before they are disabled. I find it inconvenient having to adjust the time-frame over a broader period just to see the CTR for 1,000 impressions.

I'd much rather be able to click a button and have the CTR for the last 1,000 impressions displayed - regardless of how long those 1,000 impressions took to accumulate.

[cline]

I'd like to see the end of the loophole for advertising the same thing multiple times on one ad. It's okay with me if there are two ads for the same thing but from different sites, but I'm seeing affiliate ads that look like the same business, e.g.:

BRAND X WIDGETS
Great Brand X widgets
sold here by affiliate.
www.brandx.com

WIDGETS by BRAND X
Brand X widgets
sold to everyone. aff.
brandx.com

I'd be okay with multiple ads that made the advertiser's identity clearer, instead of appearing to be from the affiliate-origin site:

BRAND X WIDGETS
Great Brand X widgets
sold here by affiliate.
www.brandxaffiliate.com

WIDGETS by BRAND X
Brand X widgets
sold to everyone. aff.
morebrandx.com

[cline]

The keyword tool needs to be updated to incorporate negative terms at the campaign level. If you've used the clean sweep tool then use the keyword tool the keyword tool will give you erroneous information about the terms your ad is running on.

[cline]

I'd like a report giving a histogram showing the number of days between initial visit and conversion. I keep having to deal with clients who think that their conversions come quickly after the initial site visit. In my experience there is often a large delay, but it's difficult to prove this to clients. If I had this report I could get clients to be more patient for their Adwords spending to deliver results.

[cline]

Fix the bug in the Keyword Tool that's causing it to ignore campaign negative keywords.

[martinibuster]

#1
AdWords Wish List: Features You'd Like to See
Mar 21, 2003
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#2
Google Adwords features I'd like to see
Oct 28, 2003
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#3
Google Adwords Features I'd Like to See, #2
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