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2. Create a new Ad Campaign/Ad Group from an existing (copy)
3. Regional Targeting per ad group instead of just the campaign. This would allow me to have seperate ads for the 50 states, or for 100 cities.
4. Allow more than 25 Ad Campaigns per account
5. Allow more than 3000 keywords per ad group
6. Account Pre-Pay. I would like to spend no more than 100 dollars this month, so I deposit $100 and let the campaign fly.
7. Allow multiple accounts under one log in. If I manage the accounts of 10 clients it would be great to be able to log in under one, and switch between the accounts without having to log out.
If my server goes down potentially I could lose over £2000 if I can't get to a computer (on a boat, on train etc). However, I always carry a mobile and can get an SMS about my server going down - so what a great way to hedge losses by having a special number and code to disable the account!
Show ads on Google and the
Change it to:
Show ads on
That way I can create a seperate ad, that I know I only want to pay 5 cents per click for that get syndicated all across the web, without it taking away from my other ads.
When GoTo had its IPO they made a special offer of shares to its advertisers, based on the total amount they spent on advertising. How about a similar offer in Google's IPO? We *are* the ones providing the gold for the golden eggs Google produces.
I must admit when I read the IPO stuff and it indicated that only US indiduals would be able to get the shares (regardless of whether they were given or bought), I felt a little bemused by that.
We've more than added a few zeros to the advertiser numbers both in terms of advertisers and revenues, but because of our location would get nada.
Auction for all?
Back to features, and I hope I'm not repeating anything:
1. The daily budget feature is too imperfect, so we tend to crank 'er up high to achieve max volume. It's impractical to babysit all accounts though, and sometimes, you spend more than you (or your client) would be comfortable with. This can happen for dozens of reasons, and sometimes it's actually good, but knowledge is power. A simple email alert when you exceed a certain spend on a given day would be nice.
1a: Couple of assumptions/problems related to that: first is that you need to be able to have multiple email address capability with an account, or even a special alert address so the account manager will get the alerts, and not the person whose address is associated with the account.
b: With up to three-hour reporting delays (sometimes more), this won't work. It needs to be whittled down to a max 30-minute delay to be practical.
It's still very rough, but I've used it to generate a couple nice lists of keywords that included phrases I missed when I did it manually.
As an example, if you enter
(build ¦ generate) (ad ¦ keyword) phrases
It comes back with:
build ad phrases
build keyword phrases
generate ad phrases
generate keyword phrases
The expressions can get much more complicated (see the default sample) and can generate huge lists of keywords.
Given what I've read in this forum, I *think* this can help with placement (feedback appreciated).
[edited by: skibum at 2:47 pm (utc) on Sep. 16, 2004]