What is "find it easier"?

[Janet]

Recent keyword research on Wordtracker turned up "Find it Easier" as a keyword phrase with a large number of searches and very little competition. This phrase would be ideal for a client of mine to target as it is exactly related to what their business does.

Looking on Google and Yahoo, I could not find any web site that seemed to match this phrase.

I am in Australia and am unaware of any major offline promotion using this phrase in US or elsewhere, butthere must be something driving the large number of searches that Wordtracker is registering.

Has anyone out there heard of "Find it Easier"? Is it a business, a campaign slogan or what? If you know of it, can you tell me what it advertises? There's no point in me targeting a keyword that is not targeted for my client.

Thanks in advance

[maherphil]

Hi Janet,

It does seem a little odd that the phrase "Find it Easier" would have so much demand. I went ahead and googled in here in the US and didn't notice that anyone was SEOing that term or Adwording it or anything.

Might just be a problem with ****. I've noticed some glitches in the system that produce phrases with high demand and low supply. I think its probably best to take it with a grain of salt.

[1milehgh80210]

Overture tool --'find it easier' 1767/monthly
people are having a hard time w/google, yahoo and want to 'find it easier'.
No surprise there.

[sem4u]

Some people will search for anything :)

I have seen some very strange searches in the past.