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If I use this site, [searchengineworld.com ] I get "my product" used 15 times with a density of 23.44%
If I use this site, [keyworddensity.com ] I get "my product" used 15 times with a percent of 4.43%.
I don't want to overuse the keyword phrase but I can't really see anywhere to cut its use in my page and from what I've read, it looks like 23.44% is over the suggest value for density.
Depending on the stop word list, you can come up with some very different numbers.
It's a good general guide when you run your site through one of those things, but if you do feel the keyword density is too high, perhaps try rewriting some of the content?
23% does seem a bit much. Are some of those instances in links? Is the page large or small, relatively speaking?
If the instances are in links, then I've seen higher than that still do well in Google, at least.
For Inktomi, as far as I've been able to tell, a smaller density would be better.
You might also want to run the page through Brett's Sim Spider [searchengineworld.com] or something similar to see if what you are looking at in View Source is somewhat the same as what a spider is seeing.