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men's widgets or mens widgets?
children's widgets or childrens widgets?
women's widgets or womens widgets?
I always type the query in without the apostrophe, but how do most people do it?
Sadly, the English language is butchered all the time. You rarely (if ever) see a sign saying "Men's Room".
In my opinion, it is best to leave the apostrophe out. Although it may be incorrect, it is most definately the most commonly used.
I just recently had a problem with a page which theoretically should have been very popular, but was getting next to no action. It is the name of a place (lets say it is something like Dawson's Creek) and is searched for regularly. I finally discovered that people do not use the apostrophe! I made the change and withing 5 weeks I was getting hits all over the place!
Also, it is worth mentioning that Google will often times throw in the old “did you mean” on searches that aren’t technically correct. For example, a search for “womens clothing” will get the old “did you mean women’s clothing”. I am not sure what percentages of people opt for Google’s correction but it could have an impact.
Searches for "women's widgets" (slightly rounded off) went:
1140 women's widgets
12400 womens widgets
170 woman widgets
I think that "woman widgets" was "womans widgets," but they definitely kept the "s" on the ends of some words, so I'm not sure. I may not have been smart enough then to look for "woman's widgets."
What this suggests for targeting I'm not sure... can't imagine many site owners being willing to let such a misspelling go, but the ratio is more than 10 to 1 in favor of doing so.