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Currently running a UK based site www.widget.net, at the moment we have a super placement on google for some of our most important keywords.
Im a bit of a newbie 2 the game but on taking the site over ive noticed that if u try and filter any engine searches by UK sites (eg www.google.co.uk etc) we simply don’t exist.
Now the question, I have been led to believe that the only way get UK listings is to either use a .co.uk or to have the site hosted on a UK based server – now im quite happy with my space (activehost) so im now considering the co.uk, we are extremely happy about the current site and don’t wasn’t 2 upset anything so id really like to keep the current site up. We already own www.widget.co.uk and it simply links through. What would the best next step be – get another set of space for widget.co.uk and duplicate the site? Or try and get them to share the dns address?
Next concerns about the duplication of the site and the bots ignoring the .co.uk as a duplicate?
Grr - So time consuming……
Thanks in advance for the help,
[edited by: 4eyes at 1:52 pm (utc) on July 7, 2003]
Its a tricky one.
What I'd do as a long term solution, is set up the .co.uk site on UK hosting and try to change as many of your incoming links as possible.
Then use robots.txt on the .com site to send googlebot away.
Before chosing the UK host, check that other sites on their servers actually show on google.co.uk - best be on the safe side, things ain't always what they say.
If not can anyone suggest a good UK based ASP provider - cost is pretty key 2 -
Cheers 4 ur help ;)
Cheers in advance
about ensuring we dont get penalised for site dupliction
The short answer is 'don't have duplicate content'.
If you need both sites to be included in Google then make sure the content is different.
'How different' is the next question, I guess. I can't help here as I don't have any near duplicate sites to refer to.
I believe that changing the link structure is as important as changing the words, but have no specific evidence of my own to draw on.
I'm a bit rusty, I don't fully remember but I hear that .co.uk gets you nowhere
To be certain, follow these rules:-
For a .com you should host in the country you want to target. If targeting the UK, host in the UK, and if targeting Germany host the .com in Germany. The .com will show up in the filtered SERPs.
For a .co.uk and targeting the UK, host in the UK so the results show up in the UK filtered SERPs. If you host a .co.uk in the US or Germany it will show up in their SERPs.
Other factors such as country-specific directory listings will contribute to geolocation identification.
Think carefully where you decide to host your site first and foremost, whatever its suffix.
Somethings said I might agree with, and some of it just makes me laugh.
Best thing to do is get some facts.. last thing you wanna do is get any facts older then yesterday, so dont bother searching for answers that where written gawd knows when or someone saying I read some where a while back.. no offence to anyone but the algo has shifted a fair bit in the past, but having said that I do think its kinda settled down now.
Easiest thing is have alookie at what your competitors are doing.. take the keyword "uk widgets" on google.co.uk.. this is what im seeing, your resuls may vary.
(Moderator note: example changed to protect the innocent ;) )
Out of those 10 listings im seeing this patern..
All sites are tld .co.uk
Top rank by country:
USA Rank 1
Germany Rank 2
UK Rank 3
That tells me best thing I could do is get a .co.uk tld, leave it hosted where I want it.
[edited by: engine at 8:07 am (utc) on July 25, 2003]
[edit reason] widgetised -See TOS [webmasterworld.com] [/edit]
From my own work in the field, sorting based on IP is not reliable enough as there are too many inaccuracies to rely on it alone to precisely match the website with the country. (It could be a UK website hosted on US IP space for example.)
The rule of thumb seems to be if you are going to target a country's audience, then get a cctld as well as the .com and put distinct content on the country website.
Cheers as always
1. My experience is that G UK takes longer to update than G worldwide, so it might just be taking a little bit longer to get updated.
2. Now, I do swear by this technique regardless of anyone else's opinon, but i have found if you submit to [google.co.uk...] rather than [google.com...] you get ranked faster again in the UK. I know the pages look the same and ive heard so many people saying they do the same thing but not in my experience. Might have been co-incidence but give it a shot anyway.
And as a wrapup I recommend not creating another UK site etc. Simply register .co.uk of your site so nobody else can take it. Focus and promote one domain name only. Recommedations 1 and 2 will sort your problem..its all nice and easy really.
The advice I gave is very current and is based on specific examples amongst 250+ sites which I manage.
Hosting outside the UK can lead to a site being classed as 'not UK'.
If you are targeting the UK, why take risks?
To be safe, the best advice is host in the UK on a .co.uk domain name.
If you absolutely must use non-uk hosting, why not run a test page on a disposible .co.uk domain - it not going to cost that much to prove the point.
We handle over 1000 UK clients and have found that on Google a .uk and UK hosting is the only way to guarantee that your site is classified as UK.
The content needs to be UK specific and different to the .net/.com and relevant - after all that is what search engines are trying to achieve. In my opinion that is doing many sites down as they don't know to host in the UK.
As for non-Google sites, a .uk is critical - especially Inktomi.
I also know that some of the main indexes use the whois data to work out if the domain is used in UK - but not Google.
Unless its a UK business ONLY, i ain't seen one that can be defined to one particular country, but hey - if thats the case - 4eyes advice is spot on.
different structure and links - agreed.
But one can go way beyond that into the territory of designing and structurally navigating content into the unknown. Its an area, i've been into for a while now, and it works. Links are not that important if your content, and sales pitch also become a serious information point for the industry that you are serving, and trying to make money from.
The engine's seem to love it, good solid content - recognisable brand - great navigation (easy crawl - easily surfed website). It works, i'm more interested in how someone moves around the site, and buy's, or not, than worying about links.
I'm a very firm beliver that a PR5 is available to all that can build a website of such integrity and authority that not just G, but the rest can't deny. And with a few links, that the limit is an industry specific limit that G places on the 'said' industry / which it does - can affect most - but keeps the affiliates away from the manufacturers, though they are dealing from the same pack of cards.
if your planning to sort out a new setup from what you have read here, then yes difinitely a new space is a good thing, wahts today - maybe not tomorrow, but if the cash is available buying a bit of space is no hard deal (drop me a sticky got a good place to suggest)/ playing both markets is a skill, assuming Uk v's USA, Australia, NZ, SA, Canada, etc? worth learning.
It comes down to the fact that content needs to be directed to the visitors that will be using the site.
The site needs to become important for people to want to visit - that is what makes a site stay in the SERPS long term. That is what a lot of site owners/promoters want to overlook.
I can give a current example: we have a top ranked site on Google 'UK sites only' which is a .com. On Yahoo.co.uk it has the same top ranking for 'all of the Web'. However, try searching Yahoo 'UK sites only' and it disappears. Then look at its listing in the Yahoo Directory and Yahoo lists it in the UK. In other words, the Directory part of Yahoo knows it's a UK site, but the Search part thinks it's not, as it filters Google's results to show ONLY .co.uk sites.
If your client is doing biz in the UK, you need a .co.uk to show up in 'UK sites only' searches in Yahoo. The same's true of AoL.
On the subject of IP geolocation, we have another client site (a .com) which wasn't showing in any UK results - Google, Yahoo, whatever. The hosting company had a UK address and was a ltd company (in leafy Surrey, of all places!) and the client therefore thought they were dealing with a UK company. However, checking the IP address using a free geolocation site showed that the client's site was hosted in the US. Further investigation proved that the hosting co's physical address in Surrey was no more than an accommodation address.
We changed host and it now appears in Google's 'UK sites only' searches.
The conclusion I reached is that it's essential to be hosted in the UK and to be a .co.uk if you want to do business here.
Sorry this was long - will try to be more concise in future!
You've discovered exactly the point being made by the professionals in this thread. In your example, the service provider was not necessarily being dishonest, it's just that they, and most people, don't realise the value of the IP and domain in relation to the search services.
Enjoy your membership of WebmasterWorld.