Traffic around 30millon hits per month and supplies results to AJ again new to me, I did try to recreate a yell search on AJ but for the life of me couldn't get any results to match, but I know AJ does have some very funny ways when displaying results.
Has anyone paid the £239 pa fee to Yell, my own feeling is it not worth it
>£239 pa fee
hehehehe, £2.39 is too much. imho
We have one customer who did, no sign of any traffic in his stats. 'Ask' traffic still remains at a trickle.
I can't imagine many circumstances where this would be better value than a bagful of extra inktomi pages.
I couldn't see any feed into AskJeeves either.
Anyone seeing anything different?
Glad I'm not the only one that couldn't see a link from AJ to Yell, but the sales girl was adamant that AJ showing yell results
32 clicks in the logs so in 5 months
i think the total invest was around £1800
His site traffic this month
03-01-2002 1095
03-02-2002 1528
03-03-2002 1733
03-04-2002 2423
03-05-2002 1811
03-06-2002 1643
03-07-2002 313
(unique visitors)
DaveN
BTW - i can't find that award on their site. What was the award they claim (I could be cheeky about it, but won't, on this occasion).
I've only ever used yell to find curry houses in my home town ... I never visit any sites from them just call up - I'm using it in exactly the same way as I would on the print version... just avoiding wear and tear on my thumbs.
My gut feeling is that most people use it the same way.
Where can I find a local directory listing for product, then you choose a country then a town?
I have just had a go and could not find my client listed.
DaveN
true for double glazing.
but
Car Dealers is the beeb and virgincars
and a few others it seems ask is selective
Dentist - gives NHS search options - no Yell
Doctor - ditto
Web Design - gives a list of agencies you can search.
Looks like they are doing different deals on different phrases.
Strangely, I don't feel a sudden urge to call Yell and give them money.
Maybe there's a place for Yell optimisation agencies? Maybe not.;)
Calum
I have a site with ask in the where can I find. Great UK specific traffic.
Yell search is based on classifications like the paper yellow pages directory and also on the geographical location. Eg if I asked for a plumber in Reading all the Plumbers based in reading who have paid for a listing will be displayed. They also have free listing the same as the paper directory but they always appear below paid advertisers and do not have a link attached to the listing.
All have specialized yellow pages, and some of the online ones, generate some decent buisness. Sometimes not in terms of clicks, but in terms of phone calls and sales.
Interesting thread.
I recall that they had a big advertising push about 9 months back. Dont search, just Yell or something similarily cheesy.
Id guess that advertiser site log files would show a rise in traffic during the period of the ad campaign and a fall off once people had forgotten about it.
Yell.com is a nice functional useful tool but thats about it. (imho)
gethan remarked that;
I've only ever used yell to find curry houses in my home town ... I never visit any sites from them just call up - I'm using it in exactly the same way as I would on the print version... just avoiding wear and tear on my thumbs
For me herein lies Yells problem. It is too closely equated with the yellow pages paper model.
In the case of say needing a plumber in hertforshire i get
**, ******* Road
Stevenage Hertfordshire *** ***
Tel: *********
Web Site
Map/Directions
Save this
• Mob: ******* Day/Emerg.• Domestic Plumbing & Heating• Corgi Reg + AIP RP Qualified• Bathrooms/Showers/Drainage• Boilers/Breakdown/Installation• Special Needs Conversions
In this scenario I need a plumber! I see a telephone number and ring it! "hello there can you unblock my sink?"
if (Answer == 'NO'){
Go to next one
}
else{
Great, when can you do it?
}
If I were Yell, id force people to click the advertisers website, or at least institute some telephonic click reporting system that measured this or some other reporting model.
Yell may be a good thing, people may well see increased enquiries by using them. But under their current model this may not always be accurately reflected in the advertisers logfiles.
For me, paid web advertising must and should be able to demonstrate clear evidence of being able to deliver a ROI. If it cant then its practically useless.
For big £ rich directories there shouldnt be any excuses.
Doesn't anyone ever ask us? Last time I put out a press release about "stupid internet marketing ideas" was with "boo" (as was) trying to market their site in flash.
The city will never learn, because they never ask.
Dixon.
Yell claim "Traffic around 30millon hits per month"!
What does this really mean? It is deceptive as many people will assume hits mean visitors.... and in this case I don't believe that is so.
We get similar companies claiming '000's of hits per day, but a quick look on alexa (for all its faults) shows they must be telling porkies.
A good test is to select a site (on theme with yours) and with a high profile on a directory and check the alexa ranking. If the ranking is 1 million + then the site is not getting much traffic from anywhere... including the directory it is on!
All guesstimation of course ;)
1.1M would tally with my guess for the number of page impressions, based on 30M 'hits'.
