Welcome to WebmasterWorld Guest from 188.8.131.52
joined:Mar 8, 2002
As you know, MSN has decided not to renew its partnership with LookSmart as of 15th January 2004. Given the magnitude of the decision, we've since been reviewing our UK operations to determine our options for 2004.
But as usual, people have beaten me to WebmasterWorld!
Just goes to show the danger of having a business model relying on one channel to market. Reinforces the recent Florida wakeup call experienced by many with their own business models I guess.
I'd just like to say thanks to they guys at UK Looksmart and their predecessor BTLooksmart - mainly for not trying to do all the annoying things that the US version did and for battling against the odds so valiantly and with such a good sense of humour.
I guess LS won't want any Search engine optimisation now though will you?
End of an era.
joined:Mar 8, 2002
Then surely they will have no problems getting interesting work elsewhere. ;)
They know where I live :)
They are still accepting new accounts, although, will stop billing for clicks after 15 Jan.
Listings will continue to be displayed on MSN until they (MSN) decide to stop serving them (this may not be until they deliver their new PPC system in June'ish).
joined:Sept 21, 2002
People that understand the whole paid arena rarely leave, probably because loyalty prevails, and even in the demise a lot of dignity and pride still prevails (meaning they still want us to pay our bills!)
Every cloud has a silver lining. The BT/Looksmart split took place last Christmas and it seemed like deja vu talking to members of staff who survived last year and now have to deal with the same thing again, this year.
At least now their hands have been dealt, and they can look forward to next year, in a more stable and secure environment. I can't see work being that hard to find for good people in a buoyant sector, the fact that Looksmart were at such long arm's length and never got behind the team in the UK was really sad. Unlike others, we had a very good level of traffic and this is a real shame not to have Looksmart UK any more.