Search Engine Partnerships

Where Engines are getting their results

[Brett_Tabke]

Last revised: March, 17, 2003

Search Engine Results

Service Primary Results Sponsored Links 1 Back Fills 2 PFP Service 3 Directory Tweaked By 4 AllTheWeb 5 Fast Overture Fast ODP Altavista Altavista Overture Altavista LookSmart AOL Google Google AdWords ODP AskJeeves Teoma Overture 8 Google Teoma/AskJeeves DirectHit / ODP BTLookSmart BTLookSmart Espotting / BTLookSmart Google BTLookSmart BTLookSmart Espotting Espotting Espotting Inktomi FAST Espotting Google Google Google AdWords ODP ODP HotBot Inktomi Google Fast Teoma Overture FindWhat Inktomi Fast Teoma DirectHit IWon Google Overture Looksmart LookSmart Looksmart LookSmart Inktomi LookSmart/Inktomi LookSmart Zeal Lycos Fast Overture Fast ODP MSN LookSmart-Inktomi Overture Inktomi-LookSmart Inktomi-LookSmart LookSmart Netscape 7 Google Google 7 Google ODP ODP-Dmoz ODP Overture 10 Overture Overture Inktomi Overture Teoma Teoma Overture 8 Teoma/AskJeeves ODP DirectHit / ODP WiseNut WiseNut LookSmart LookSmart(?) Zeal Yahoo Yahoo Overture Google 7 Yahoo Yahoo Google Voila.fr Voila Viola Overture Voila.fr Voila.fr T-online.de Fast Overture Fast T-online.de Fireball.de Altavista/ (own?) Espotting Fireball.de Virgilio.it Google Virgilio.it Virgilio.it Virgilio.it

¹ Sponsored targeted advertising links present on search results page.
² Back fills are results that fill in the primary results. Usually placed at the bottom of search results after sold results.
³ PFP (Pay-For-Play) The model includes some type of sold results or database inclusion service.
⁴ Data from this entity influenced or was some how injected into search results.
⁵ AllTheWeb is Fast Search and Transfers showcase site.
⁶ Google has replaced Inktomi on both AOL and IWon(jul-2002).
⁷ search.netscape.com is primarily powered by Google. However, on Netscape.com, the user is supplied a drop down with Google, AskJeeves, LookSmart, Lycos, Search.Netscape, and Overture options with Google as the default.
⁸ AskJeeves has completed a deal with Google to install Google AdWords on AskJeeves and Teoma as sponsored links.
⁹ Yahoo has announced they intend to acquire Inktomi.
¹⁰ Overture has announced they intend to acquire both Altavista and Fast/AllTheWeb.
See also: heini's excellent: European Search Engine Relationships Chart
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[lazerzubb]

Looks very nice.

And it would be nice to know the status of Direct Hit, and if someone still uses that Database for sure?

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