.NET Passport

Is it worth it?

[born2drv]

Anyone have any success with implementing .NET Passport with their shopping cart as an option to their buyers??

I am considering placing as many shopping checkout options as possible (.NET Passport, Paypal, etc) along with my regular credit card processing option and would really like to know if people take advantage of these features??

Will people come to the site soley because they are registered with .NET Passport, Paypal, etc.?

Thanks, and I hope I posted this in the correct section :)

[Xoc]

I don't think that you are going to get much traffic just because you have Passport or PayPal, but you might get more conversions. When people have a choice of how to pay, it might get them to the final "pay now" button. But that's just my opinion.

This is right forum.

[Lisa]

Personally I don't trust paypal sites that collect money via paypal. They remind me of fly by night operations. I trust a company that directly bills me.

[born2drv]

Hi Lisa, I thought the same thing too. Infact, I would be somewhat "ashamed" to put a Paypal logo on my site, if I did, I would make it very clear it is only an option and not the standard method. But some users have asked if they could pay with Paypal (maybe they don't have a credit card?).

What initially got me interested in the Passport had nothing to do with user convenience, increased conversions, etc. I took a look at the back links to one site to see what was contributing to their high PR and I noticed sites that accept passport are listed in many pages in MSN's passport section, and those pages are PR7-8. So I originally wanted to do it to boost my PR with Google :) but I think it might benefit my users too....

[Lisa]

I would not sign-up for MSN's passport just because of a Google PR bonus. But your second reason may be a better reason.

[nflican]

I'm not sure what your sales figures are but unless your a major e-commerce site I don't believe it's worth it as the licensing costs would probably eat up all your profits.

From Passport.com

Fees
There are two fees for licensing .NET Passport: a periodic compliance testing fee of $1,500 US and a yearly provisioning fee of $10,000 US. The provisioning fee is charged on a per-company basis (for full details, please refer to your .NET Service Agreement).