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Looks good to me and certainly takes out the hazzle with signing up through Lycos. PT are a bit more expensive, but they throw in click-through reporting and other stuff not available elsewhere.
Oh of course, we've had a few wishpers about that before [webmasterworld.com] ;)
IMHO Fast provides a powerful moderating force against the remaining SE's dominating the web. To that extent I encourage people to join their PFI program as I have, as a vote of support and confidence.
Hopefully Fast will get a big partner soon (we all know who that is) but I hope they don't sell themselves down the hopper to do so. I'd rather see them around for the long run, even if they have to settle for third or forth place while the top guys fight it out.
If you want Danish visitors only I have yet to see one case that can justify the inclusion - but for cross Scandinavian campaigns FAST is a good choice (if only you have 4 language versions of your site hehe).
We spend $150 on a few pages on each domain. Niche words, low volume hence a resonable ppc.
Would it be fair to say, if we get 750 qualified clicks/$0.20 ppc, we're happy?
That's 10 pages generating only 75 clicks per url per year in 5 languages including english. Hmm, not bad.
>you have 5 language versions
Of course. Scandinavian companies that are serious about se marketing in Scandinavia better have!
Some. Their partner SOL once had a high profile product manager. I think they still profit from it ;)
Only number 3, 6 and 10 [epm.netratings.com] between top web advertisers in Sweden in August 2002.
4* and 8 [epm.netratings.com] in Denmark (*Only a small part of the Jubii searches). Add ATW's and Lycos's international reach and you have a good number of monthly searches.
Anyway, we manage several clients where paying FAST has been profitable and easy to justify.
[edited by: Rumbas at 9:34 am (utc) on Oct. 5, 2002]
I've got a client site we'll be doing just like that, with full explanation that it's not for traffic right now, it'll be a long term investment. We have the index page in sitting at #15, but can't touch it, since we can't tamper with our Google rankings. We'll just do a couple more for very specific, targeted secondary phrases, since the main keyword phrases are fairly competitive.
When someone is in it for the long haul they'll accept it very gracefully and interpret it to mean that you're being honest with them and taking an active interest in their long-range marketing objectives.
We'll do these with PT because we want the data they provide.
Now if they would start sending me traffic...
<added> Just checked and in the last 6 days, Lycos has referred 28 and Fast 11, which together rank about the bottom - better than nothing I guess.</added>
Mayor, I Marcia said it.
If you signed up with Lycos, PT would have take pages that are maybe only have a few months left before they have to renewed. Then there's the additional data that you get through PT that Lycos doesn't offer.
I think it would be too much administration moving it from one provider to another.
In 12 months everyone wanting to switch, can just sign their pages up with the new provider.
I see your point though - I would love it too, if I could move all my pages from Lycos to PT ;)
How 'bout it Jim. Would ten bucks do the job for a page transfer? If it's too much hassle to administer, I understand why you would say no. Maybe Fast will support the effort because funneling existing accounts into a familiar and developed PFI interface like yours should be to everyone's advantage.
Maybe it would be a good idea to have a new WebmasterWorld forum entitled -"Search Provider/Search Engine Relations" OWTTE.
There comes a point when shifting sands become quicksand.
I have to keep a fat written log to try to keep track of who I've submitted to - and through which organisation.
(edit - minor ggrammaticall errror)
That's an easy one ;)
Fast is a search technology provider. ATW (AlltheWeb) is a web search engine, used as showcase and R & D sandbox by Fast.
Lycos is a worldwide portal, which uses Fast websearch for most of it's entities. Lycos also has made a small strategic investment in Fast.
For all outlets of Fast websearch see this overview: