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1. The search become more difficult to overview what listings are placed where.
2. All search engines give the same results
3. Its a sign that the companies behind the S.E is not having a good time, financely.
4. The small or personal web site does not have the same options as the big companies.
FAST is NOT A SEARCHENGINE!
Fast is a provider of search technology and, to a lesser degree, a provider of websearch results.
The Overture deal is exclusively with Alltheweb.
Alltheweb is nothing but FASTs showcase. It's aimed more to impress business executives than joe surfer.
This, however was true to this day.
Speculation is opened, if this strategy has just been changed.
Is this move just an attempt to reimburse the costs of maintainig this showcase?
Or does FAST finally come around to start a search destination, competing openly with Google?
Their showcase? Well great showcase now... showing off someone elses returns above their own!!! Yeh... let's all go and buy their technology... they're so keen to promote it they hide it in second spot! See the problem?
I think you have to face it - they seem determined to follow the path set by AV, HB and other once leading search providers.
No - I get no pleasure from this. A sort mixture of disappointment, anger and a hope that they do badly from here on in (sorry!).
A very sad day (as if it's not been bad enough for me!).
As to diminiuishing relevance etc of serps: 99% of Fast results appear on their partners sites, mainly the Lycos sites.
Fast will deliver exactly the same results as before to those partners, which, as I said before, all have their own deals with either Overture or Espotting.
The question just is: what the heck is going on here? Why does Alltheweb not only display some Overture listings, but the whole catalog?
I'm not an Overture expert: does any other Overture partner have this geature, showing the complete catalog?
If you were a search engine company what would you do?
It's so easy to gain something just adding three PPC results.
This is were the net is going and I do not see how we can change this move.
For several companies web marketing costs are still lower than classical marketing media.
On the Top, before the three listings:
SPONSORED SEARCH LISTINGS MORE »
Click on more: you will find all Overture listings for the searched terms (till 0,01 included).
Caine, see my above post:
Try to use
On the left side (free anonymous websurfing) write the alltheweb.com address.
Now you can navigate like an US searcher..