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Not exclusive then, hu? They should have a good enough idea (and a list of customers) to know if their own CPC program is a good idea or not...and if Yahoo Express submissions decline, what are they going to do with their editing staff?
If they could perhaps outsource Google's technology :) and do their own CPC deal, I'd be all for it...though Findwhat already has one licensee, why not one more? That would be cool.
In may, everyone was reporting the Yahoo/Overture deal was exclusive...
Because Yahoo signed an exclusive deal for pay-for-performance listings with Overture, it's unlikely that the company could sign a competing revenue-sharing deal to use Google's recently introduced sponsored-link service, which runs alongside its mathematically generated results.
Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact whether Google will get to renew its editorial partnership with Yahoo that expires next month.
They're all talking about the same deal... so who's right?