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Inside Yahoo - Overture Deal ...

An interesting article

         

gopi

4:08 pm on Oct 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Interesting article ...

[news.com.com...]

NFFC

4:18 pm on Oct 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nice find!

The three-year deal, which is not exclusive...

That looks like news to me, I thought it was an exclusive deal.

chiyo

4:23 pm on Oct 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



yes thanks gopi.. puts a lot into perspective. I dont really think Y! express profit is so significant given that. And no mention was made of lawsuits, disgruntled customers and the like.. jist a line on how the directory is being "de-emphasised."

jeremy goodrich

4:23 pm on Oct 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's true...I read through that, and couldn't think if any of that was *news* or not.

Not exclusive then, hu? They should have a good enough idea (and a list of customers) to know if their own CPC program is a good idea or not...and if Yahoo Express submissions decline, what are they going to do with their editing staff?

If they could perhaps outsource Google's technology :) and do their own CPC deal, I'd be all for it...though Findwhat already has one licensee, why not one more? That would be cool.

rogerd

4:31 pm on Oct 16, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



Yahoo is one of the few players who could pull off their own CPC deal and maintain high advertiser interest. I figured this would have already happened, but maybe 65% of Overture's Yahoo revenue (with near-zero overhead on Yahoo's part) isn't such a bad deal.

seth_wilde

4:37 pm on Oct 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is odd..

In may, everyone was reporting the Yahoo/Overture deal was exclusive...

Because Yahoo signed an exclusive deal for pay-for-performance listings with Overture, it's unlikely that the company could sign a competing revenue-sharing deal to use Google's recently introduced sponsored-link service, which runs alongside its mathematically generated results.

[news.com.com...]

Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact whether Google will get to renew its editorial partnership with Yahoo that expires next month.

[searchenginewatch.com...]

They're all talking about the same deal... so who's right?

gopi

4:42 pm on Oct 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Good find seth_wilde ...

Two contradicting articles from the same source (news.com)
Now its more interesting :)

jeremy goodrich

4:51 pm on Oct 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Maybe CNET got confused, and said Overture was non exclusive, when they meant the Google deal? :)

If that's the case, then Google has Yahoo for 3 years...but of course, as we know it's non exclusive...so when would they first mix in more stuff & what would it be?

Learning Curve

10:18 pm on Oct 16, 2002 (gmt 0)

10+ Year Member



Holy Mackerel! Revenue from Overture is estimated at over half of Yahoo's cash flow or $10 million a month. I guess that explains Black Wednesday - maximize Overture revenue.