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Can Google keep the dice rolling? YAHOO! said to be playing Google and Ink against each other.
Painful as it might be for YAHOO! to see Google grab marketshare there is no quality comparison between the two - plus YAHOO! can put Adwords in the WebPages section.
sort of unrelated to this topic BUT
I heard a story about Yahoo! playing 3 firms agaist each other for a particular contract. The 3 firms finally got together and made a joint proposal.
Does anybody have the termination dates on a website or spreadsheet for all of these SE contracts?
Thoes aren't for the public ;)
They are pretty confidentiall.
I can't believe I said that...
I think that would work. IMO, the general public still doesn't really care to know much about SEs and the substitution might go largely unnoticed.
"plus YAHOO! can put Adwords in the WebPages section"
Nope.. their overture deal is exclusive..
That's my feeling, too.
>exclusive
Good point.
So, overture w/ fast backfill?
If Google didn't get it, seeing Teoma sneak in there would be cool. YAHOO! wouldn't lose much if any on relevancy and there would be more diversity in search results webwide....
I doubt as well that Yahoo actually sees Google as a major competitor... that may be the case for pure search but Yahoo sees a wider service picture with search just a small part.
In that scenario the deck stacks towards delivering the highest quality product (Google). Having said that, they still went ahead and stuck the Goverture stuff at the top of the returns.
I'd still make Google favorite to retain, maybe at 65-35 or similar.
the general public still doesn't really care to know much about SEs and the substitution might go largely unnoticed.
I agree. Most people have no idea who gets results from what. A friend of mine who works for a computer game company and spends all day on computers had no idea what Overture was. He didn't know that they provided results for many of the engines and really didn't care. It isn't just grandma Edna sitting at home with her AOL account that wouldn't know the difference.
the general public still doesn't really care to know much about SEs and the substitution might go largely unnoticed.
I think that is most reasonable explanation as to why PPC has taken off in the last 2 years. We can rant and moan all we want about PPC not being as relevant as non PPC results, but that does not change the fact that most people -- Grandma Edna and Techie Pete included -- just don't care..
They are already pissing off their user base by charging for services that were free, so I do not see them going back to ink.
When google ipo's, what is Yahoo's stake in Google worth? 75-100 million?
How much does Yahoo reduce that if they don't renew with Google? Ah ya, it's worth Yahoo's time to see that Google does well.
Ink would have to make one 'reach' of an offer to get back yahoo (50million?).
heheh thats what id do ;) I dont expect the rest of ya to follow me though ;)
They better, they've already lost 20% of their market share to them...
"Ink would have to make one 'reach' of an offer to get back yahoo (50million?)."
It wouldn't come as a huge suprise to me. With Ink's existance at stake I'm sure they're pulling out everything they have...
I think Yahoo will be looking for a partner that can deliver quality results and be willing to keep a low profile in branding.
Ink is certainly low profile but also low quality. But I bet Ink will be willing to make Yahoo a financially attractive offer.
Teoma may be a dark horse in this but they are unproven under heavy load and their index is still smallish. Maybe in a year but not now.
FAST - excellent quality. Big index. A proven SE. Landing Yahoo would be a big boost up for FAST so I think they will fight hard to get Y!
I am not sure that Y! wants to hand over the search crown to Google on a platter. IMO, odds are Yahoo will dump Google.
The 2 make a pretty good team. I wouldn't be surprised if in the long run, google becomes yahoos biggest referrer.
Another point that might be considered; If google stopped using Y! data for PR, how would that imact the listing business?
I know that I would be looking at Y! as a firm "maybe", not a "must" depending on the site.
I don't think Yahoo! would risk a PR0.
Basically what happens when a private company chooses to sell stock and become a publicly listed/traded company. :)
Why would Google IPO? Is it better financially? Wouldn't there be more security if they didn't?
I have the impression that Google are doing quite well profit wise?
An IPO can make those that own stock in the company prior to the IPO very wealthy (on paper anyway) overnight.
A public company also gets a lot more pressure to show consistent earnings growth and will often start to do things that extract more $$$ from their customers while lowering the quality of products services at the same time.
Details on the Yahoo move here:
[webmasterworld.com...]
