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I have a listing in Yahoo that appears close to the bottom of every search phrase I look at. Even a three word phrase that appears exactly in my Yahoo description brings me out at 42 out of 52 sites.
So what I need to know is simply, how are the web sites in Yahoo ranked for relevance in response to keyword phrase searches?
For the directory part of Yahoo, as far as I know the results are listed by alphabetical order.
Directory listings first, these are not ranked alphabetically as serps, they are if you drill through the directory cats to the site/title listings. Hence their is an algo in effect ordering the relevance of these, present thought is that it is a popularity based algo, which is dependant on clicks.
Next is the pages > which are straight google results, though rumor has it this may change to FAST.
To climb yahoo, definetly look at google, also clicking, though unfortuntatly they have to be unique clicks, not one man click on the directory link 100 times a day.
Let me be more specific. The home page of my website is optimised well for my main search term in Google, has a good PR and a lot of incoming links. So it appears in Google SERPs at number 6 for my primary keyword phrase, out of 303,000 pages in the index.
When I go to Yahoo, and do a web pages search, I get the same result (obviously) - #6 position.
But if I do a web site (directory) search at Yahoo I find 223 entries, and my site placed at #174! There is no indication of any alphabetical order here.
If visitor numbers count for Yahoo directory position, does this mean visitors through their wep page listing, in which case my site gets a lot more visitors than all but a handful of the many sites above mine. Or does it mean visitors through their web site (directory) listing, in which case it's Catch 22 - I'm at the bottom because I don't get click-throughs, and I don't get click-throughs because I'm at the bottom!
Any more thoughts, please?
I would start hunting around your own listed cat, and getting links from the top ranked sites, via the serps, and also start looking at the other cats, where sites are listed from above, and hunt down links from the top ones.
Not a lot you can do about unless you are prepared to build a new domain for Y!.
joined:Dec 9, 2001
This is true, but let me make a slight addition:
"Web Sites" SERP in yahoo is related to google PR rank AND the content on your site. A lot of people tell me otherwise, but I can flatout prove them wrong based on my yahoo listings and my experience of tracking results (variations anywhere from extreme to minor DO occur based on content changes).
I have noticed top 5 results for 2 very competitive keywords all have PR 5 or better and backward links of 22. Now I am pretty much sold that link pop on "web site" results on Yahoo is in effect. Now what about click popularity?
The editors chose what title to give my site as well as the description. In my case they've missed the most obvious keyword. Then the search compoment of Yahoo! ranks sites based on the title and description that they themslves have chosen. It seems like they load the dice right from the start.
If they weren't so resistant to change it wouldn't be so bad, but getting a title changed seems to be pretty hard.
Where do you (or Yahoo, to be more pertinent) draw the line between stuffing and an accurate description?
The situation that I'm in is that my site is called something like Worldwide Widgets, but Yahoo titles it simply "Worldwide" and so people searching for "widget" are virtually unable to find me.
The site's been going for 18 months, and it's a bit late to go back and create a new domain. We're #1 in Teoma/Ask for "widget", and in the top ten in Google for the same term. But Yahoo! is a tough nut to crack. I keep trying, though. So far I haven't even been able to get them to spell our name quite right!
Lately they seem to be paying more attention to changes like these.
In your request, emphasize that this change will improve Yahoo's RELEVANCY and will benefit Yahoo's users.