Yahoo (Price) Surprise!

Yahoo Price Questions

[kim_w]

All,

I'd like to take a quick minute to discuss Yahoo's new submission rules, especially the renewal policy (yearly charge to the credit card of the person applying for paid inclusion).

If a business selling high-price products/services expects more than a few visitors from Yahoo and is confident they could make back their $299, then of course they should go for it. Every business has to weigh the costs and the benefits, and do what's best for them. But it's doubtful that every local business like me could easily make back that $299 from Yahoo.

Incidentally I submitted my site back in June 2001. Can anyone answer these questions:

-What traffic can I reasonaby expect from a First 3 page listing?

-How can I change my credit card details to avoid my card getting charged -should I decide to discontinue?

Comments eagerly awaited!
Kim Weston
(email on profile)

(edited by: Brett_Tabke at 4:56 pm (utc) on Jan. 21, 2002)

[JamesR]

You can always protest the charge with your credit card company or just close the account.

We wouldn't be able to give you traffic estimates, there are way too many variables.

[Brett_Tabke]

Hi Kim, welcome to the forums.

>-What traffic can I reasonaby expect

Depends entirely on the category. I've got a couple listings for clients that generate 250-300 referrals a day (rare). I've got five listing that totaled 750 referrals for all of last year. If I would have paid for them that don't produce, that would have been 40 cents per click - yikes!

I'd say research the category before paying the fee.

[Eric_wards]

Hello Kim,

Your concern re: the new Yahoo policy is understandable. Please take a quick minute to

review the Yahoo policy. You'll note (with relief, I expect!) that your misgivings, at least

when it comes to your site, are unfounded owing to the cut-off date being December 28, 2001.

Here's a useful link for you:
...this site has some good commentary on the pricing change as well.

The other aspect, that is, a traffic estimate you might get from Yahoo, is

interesting...hard to estimate without asking you for more info about your site, business,

audience etc.

Eric Wards
(email in profile)

(edited by: Brett_Tabke at 8:21 am (utc) on Jan. 24, 2002)

[edited by: martinibuster at 6:07 pm (utc) on Mar. 31, 2009]
[edit reason] Domain expired. Site no longer there. [/edit]

[kim_w]

Thank you all those who took the time to respond in public and private. I found this list to be incredibly valuable! Btw, reps from several firms contacted me with advice. I was intrigued to learn about offshore marketing companies that service clients in the US. So has anyone had any experience with these?

Bottom line: I can only conclude that the $299 is a good investment, and needs to be weighed in the light of returns on investment rather than in isolation.

Keep writing, :-) and thanks!

Kim Weston
email on profile

(edited by: Brett_Tabke at 1:32 pm (utc) on Jan. 24, 2002)

[zechariah]

Hmm, I'm asking this question for the second year charges - is there anyway that we can email yahoo & tell them that we don't want to renew the following year. Have any of you all got the details to this question here. Thanks.