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Pleaes feel free to add to, or contradict, all of this...
* Crafting your title/description:
1. keyword research (target appropriate keywords)
2. use keywords as title of your site (if possible...also, if you can, use this title in the whois)
3. write short description, reflective of the descriptions of other sites in the category
* Flash - provide html alternative, few "just flash" sites listed, sites with bits in flash seem to be okay
* Regional/business listings - if you pay, you're entitled to a business & a regional listing (if applicable)...better to use the business listing for optimization purposes...to get in for free, you can try the regional listings
* Free submissions - still work, depending on the category, take a lot longer to review, sometimes (not always) send out letter of inclusion
* Yahoo sumbissions with recurring fees - focus on ROI, track site to find out if ROI is worth it, if not drop after a year (not sure if possible) (essential to spend more time than ever choosing the right keywords and description)
* Changing listings (free and paid) - [add.yahoo.com...]
(most often doesn't work, haven't heard of anyone who got in for free, request a change and get dropped)
* Commercial/non-commercial listings - if your site sells a product you have to pay, if you have a couple of banners I think it'll depend on the editor, a banner or two should be okay...bait and switch is possible but there's a risk of being dropped if an editor reviews the category
* Yahoo shopping - [webmasterworld.com...]
* Multiple listings - possible for huge websites that have unique content for different categories...seldom possible for small sites, a possibility for large sites (where this is justified)
* How results are displayed - [webmasterworld.com...]
1. category matches
3. website matches
4. web pages
3. most popular
* Choosing categories - high level categories best, category with keyword in it, cat most relevant to the website/product offered
* Affiliates - many affiliate sites in the directory, probably bait and switch, yahoo's becoming more lenient (they allow banners and other suble forms of affiliation)
* Long domains - ok now...63 characters are okay
* Appeal process - if rejected, modified your site, add some unique content, reply to the rejection from the bizex editor, mention what unique content the site has as compared to other similar sites in the directory...focus on why your site will benefit yahoo's users...soft and gentle works better than being cross and difficult...
* Adding unique content - message boards, newsfeeds, content, contests, pop ups with images, glossary, resources, manuals, etc.
* Click pop - seems to have gained more importance since yahoo changed how it displays its serps, yet still far less important than title, description, domain, and PR...
* Browser compatibility - apparently yahoo editors are on mac's using old versions of netscape (4.0)...try and make sure your site is compatible with as many browsers as possible
* Ranking -
5. click pop
1. KW proximity
* Ranking Changes - could be that Yahoo is updating its SERP's or our PR was decreased...also, new sites are sometimes added to the first page temporarily, and then dropped back to their category...have to use valualbe optimization chores.
* Support - very bad, they stopped doing phone URL support, only by email now, rarely respond, awful support
* Dropped sites - they may be dropping sites with bad load time or other glitches...i've noticed and heard a few people of complaining of this glitch, where a site is seen through category search but not through the search engines... best to email the editor who accepted the site and hope for the best...
* New categories - suggest during the submission process
* Suggest a site help: [help.yahoo.com...]
And here's a very brief, vague outline of some changes we've recently seen...shows a clear trend doesn't it:
* northern light
* recurring fees
* cut 400 jobs
* raised rates on bizexpress
* changed its look
* sponsored listings
"haven't heard of anyone who got in for free, request a change and get dropped"
Anybody else heard of a free site being dropped? We wish to make a tiny change to a listing of a non-commercial site, but are afraid that it might get dropped if we contact Yahoo. The site has banners on the bottom of the pages to cover web hosting costs and Yahoo might now say it is commercial... and ask for $300 recurring. I don't trust those guys anymore :)
I've got a non-commercial site to which I need a critical change made, but I daren't contact Yahoo, because they might starting charging me. The site has got a few affiliate links on it (from which I don't even earn $30 a month).
I'm worried that Yahoo, being as greedy as they now are (they have to, of course, pay their managers' $100,000-per-annum salaries plus perks), will now deem it to be a commercial site and ask me for money if I wish the site to remain at Yahoo.
The scenario is you investiage an expired domain that is listed in Yahoo! and purchase the domain, you then want to change the listing to point at your site by filling in the form at [add.yahoo.com...] . Where it stumbles is it asks for the exisiting e-mail address for the listing which clearly you don't have.
I'm not looking at this as a way of getting out of paying for a listing (nice as it would be to do so), it's more like gaining a bit of goodwill from an entry that is already there.
Hope I've explained the situation well enough for a reply.
For a consumer perspective, wouldn't you rather get a new site with a new owner instead of a 404 page ? I know I would want that.
On Yahoo!'s change page they ask for the e-mail address of the original owner, I think without that you'd struggle.
I'll contact Yahoo! and see if I can get a definitive answer. Maybe if it's positioned that it's not an attempt to get out of paying their fee, so long as the site put up meets all their criteria and pays the fee they may accept it..... or can anyone post a work around.
I can find domains on Yahoo! that have expired.
I'll update if I hear anything.
I have previously asked Yahoo.com.au about this email address requirement. Their reply:
"If we are provided with this information it is confidential, so you will
not be able to find it on Yahoo! But, if you are needing this
information in order to submit a change request form, then don't
despair. We use this information as a guide, and if you don't know who
the original person was, it shouldn't affect your request."
"If you do need to make additional changes, please do submit a change
request form and don't concern yourself too much with the original
HTH, Cheers, Jaze
After your comments, I spent two days configuring it to make sure it worked in Netscape. Only problem is I have Netscape 6.
I rang Yahoo and told them I had tested it in Netscape 6 and it was working fine. The guy at Yahoo told me that he was using Netscape 4.3 or something.
I'm going to have to waste hours rescripting it and then submitting it to Yahoo again, or else I'll lose a lot of money :(
When will these Yahoo editors leave the ice-age? Can somebody provide me with statistics about what percentage of people use Apple Macs with Netscape 4.0 to access the net?
The sooner Netscape is killed off, the better. Otherwise it allows Yahoo editors to show how terribly important they are by turning down sites because 5% of people don't see them displayed perfectly.
It's almost like me having a store here in the UK and insisting that all my customers speak Urdu/Hindi as well as English, when less than 5% of people in the country can do so.
Then again, Yahoo doesn't seem to care too much about its customers. That's why it is losing market share by the day to the likes of Google.
(edited by: NFFC at 8:10 pm (utc) on Mar. 21, 2002)
Only got one other worry now. I am using a PC. Does the Apple Mac Netscape 4.0 show pages in the same way as my Netscape 4.0 on a PC (Yahoo use Apple Macs, of course)?
Hope Yahoo accepts it now when we appeal, or else we'll lose our money :)
And, just out of interest, would Yahoo editors access our site via an ISDN connection or just dial-up?
Additionally as I have submitted to multiple categories (pity I found this place too late)would they penalise the site for it?
What would be the best course action to follow now?
P.S. I spent three days a while ago making my site compatible for Netscape 6 as I prepared it for Yahoo Biz Express submission. They refused my site, saying they use Netscape 4 and the tables didn't work correctly in Netscape 4.
Now I've just spent the last five days, working 12 hours a day, making my site compatible for Netscape 4 JUST for Yahoo. It has been HELL. When the pages displayed correctly in Netscape 4, they didn't in Netscape 6 or IE :(
I hope Yahoo realise what they have put me through because of their insistence on using a dead browser. Can't wait to hear of more of those arrogant people at Yahoo get sacked as Google gains market share.
And if those Yahoo employees ever submit a site to my directory, I'm going to insist they have all of it translated into Latin as well :)