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Here's my problem, if it is one:
My top three keyword search rankings all show up in Google and Yahoo in the top three results on their search pages.
Yet: 99% of traffic is coming from Google.
What does this mean? People who like my topic are just going to Google?
I thought the search traffic was fairly comparable between the two engines, so I would expect a more even click thru rate, especially considering that my site shows up in the same places for the same queries on both engines!
a fake example:
the query "widgets for people"
my site comes up first in the organic search results of both google and yahoo, but the majority of my click-through traffic comes through google only.
I would think more would come through yahoo since my site is first for the query as well but I hardly get any yahoo traffic.
It's this way for my top 3 queries that generate traffic via search for my site.
How many advertisers are above you on G/Y?
Do you use the same regional version of G/Y as your target audience (and use the default settings)?
Does your site trigger adult filters for some reason (even odd reason)?
That may explain some of the difference but if it's as bad as you say then there has to be other factors.
there has to be other factors.
Absolutely. Here is one scenario:
3 PPC ads + 1 Yahoo Shortcut + 1 MyWeb link = Five positions are taken (for many money phrases) before anyone sees your number one listing.
In other words, your number one organic listing may really be number six. So factor in less eyeballs to begin with plus the fact that your organic serp position may really be #6, and the result is really low organic traffic. If you are in position #3, then your site may actually be in position 9.
Yahoo Marketshare is degrading rapidly!
You cant serve up junk for 8+ months and expect loyal users. Computer users are smart. Its a shame really because we need a balance between the big three. I wouldnt be suprised if we see some headlines soon of massive pink slips at yahoo.
The biggest issue for me at Yahoo is the ads above the SERPS. Its also why i dont use it to search actually. Messy and annoying. PPC has its place, but its better down the right hand side IMO.
Why would anyone concentrate on ranking high in yahoo (msn, ask, etc.) at all then? (if it doesn't work well for clicks).
Seems like these companies are failing drastically in the search business, from what I've seen on my site and heard in here.